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WELCOME TOCONFAB 2011             OPENING REMARKS             KRISTINA HALVORSON             BRAIN TRAFFIC
LOGISTICS
SPONSORS
VOLUNTEERS
TEAM CONFAB
WELCOME!
O HAI YR CONTENT IZ SCARY
I WAITRIGHT HEREFOR LATECONTENT.
NOW AUDIT IZFINISHED OMG I SEEDEAD PEOPLE
primary                 stakeholderOK WHO THE HELL ISTHAT NO SRSLY HALP
OK NO SERIOUSLY
ArticulateArticulateInvestigateIntegrateAppreciateIdeate
“Stop talking about it.    Start doing it.”
Keep talking about it.Start doing it without    telling anyone.
ArticulateInvestigateInvestigateIntegrateAppreciateIdeateIdeateCreate
This is too tactical.This is too high-level.This isn’t what I think.This doesn’t apply to me.
http://www.nataliedee.com/archives/2005/Feb/
“Tell me more about that.”
ArticulateInvestigateIntegrateIntegrateAppreciateIdeate
Frame (v.)•! to form or make, as by fitting and uniting parts                          fitting and uniting parts!   together...
Govern 1. Guide                                Create 2. Measure 3. Maintain                     1. Source                ...
http://eng.designerbreak.com/2009/tutorial/content-strategy-planning-a-site-pt-2/
http://shellybowen.com/wp-content/uploads/2010/04/Content_Strategy_Bowen.jpg
“Make Your Content Make a Difference” by Colleen Joneshttp://www.smashingmagazine.com/2011/04/12/make-your-content-make-a-...
ArticulateInvestigateIntegrateAppreciateAppreciateIdeate
ZCREATOR           ADVANCER           XE R          FLEREFINER           EXECUTOR
Creator" "         	     generates concepts and ideas" "   " reframes     the problem" "   " recognizes    alternatives...
Advancer" "   recognizes new ideas in their            	  " " " early stages and promotes them" " " creates a plan to su...
Flexer" "   monitors and guides team "" "            	  " " " member contributions" " " can play 3-4 team roles at any" ...
Refiner" "         	     challenges concepts" " " analyzes, detects possible flaws," " " identifies potential problems" "  ...
Executor" "         	     implements ideas and solutions" "   " is    focused on successful outcomes" "   " pays    att...
ArticulateInvestigateIntegrateAppreciateIdeateIdeate
WHAT’S YOURS?
WHO’S AWESOME?   You’re awesome.
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
Confab 2011 opening remarks
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Confab 2011 opening remarks

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Confab 2011 opening remarks

  1. 1. WELCOME TOCONFAB 2011 OPENING REMARKS KRISTINA HALVORSON BRAIN TRAFFIC
  2. 2. LOGISTICS
  3. 3. SPONSORS
  4. 4. VOLUNTEERS
  5. 5. TEAM CONFAB
  6. 6. WELCOME!
  7. 7. O HAI YR CONTENT IZ SCARY
  8. 8. I WAITRIGHT HEREFOR LATECONTENT.
  9. 9. NOW AUDIT IZFINISHED OMG I SEEDEAD PEOPLE
  10. 10. primary stakeholderOK WHO THE HELL ISTHAT NO SRSLY HALP
  11. 11. OK NO SERIOUSLY
  12. 12. ArticulateArticulateInvestigateIntegrateAppreciateIdeate
  13. 13. “Stop talking about it. Start doing it.”
  14. 14. Keep talking about it.Start doing it without telling anyone.
  15. 15. ArticulateInvestigateInvestigateIntegrateAppreciateIdeateIdeateCreate
  16. 16. This is too tactical.This is too high-level.This isn’t what I think.This doesn’t apply to me.
  17. 17. http://www.nataliedee.com/archives/2005/Feb/
  18. 18. “Tell me more about that.”
  19. 19. ArticulateInvestigateIntegrateIntegrateAppreciateIdeate
  20. 20. Frame (v.)•! to form or make, as by fitting and uniting parts fitting and uniting parts! together together; construct•! to conceive or imagine, as an idea to conceive or imagine, as an idea•! to give utterance to expression to to formulate or give•! to shape or adapt to a particular purpose to shape or adapt to a particular purpose
  21. 21. Govern 1. Guide Create 2. Measure 3. Maintain 1. Source 2. Execute THE PLAN 3. Approve Deliver 1. Push 2. Pull 3. Exchange
  22. 22. http://eng.designerbreak.com/2009/tutorial/content-strategy-planning-a-site-pt-2/
  23. 23. http://shellybowen.com/wp-content/uploads/2010/04/Content_Strategy_Bowen.jpg
  24. 24. “Make Your Content Make a Difference” by Colleen Joneshttp://www.smashingmagazine.com/2011/04/12/make-your-content-make-a-difference/
  25. 25. ArticulateInvestigateIntegrateAppreciateAppreciateIdeate
  26. 26. ZCREATOR ADVANCER XE R FLEREFINER EXECUTOR
  27. 27. Creator" "    generates concepts and ideas" " " reframes the problem" " " recognizes alternatives" " " perceives the “bigger picture”" " " is not constrained by fear of "failure" " " or existing rules
  28. 28. Advancer" " recognizes new ideas in their   " " " early stages and promotes them" " " creates a plan to successfully" " " implement new ideas" " " is not discouraged by boundaries" " " acts to achieve objectives by most" " " direct and efficient means
  29. 29. Flexer" " monitors and guides team "" "   " " " member contributions" " " can play 3-4 team roles at any" " " given time" " " views team process objectively" " " steps in as needed to keep things" " " moving in the right direction
  30. 30. Refiner" "    challenges concepts" " " analyzes, detects possible flaws," " " identifies potential problems" " " reviews plans, modifies as needed" " " works with Creator and Advancer" " " to finalize plans pre-execution
  31. 31. Executor" "    implements ideas and solutions" " " is focused on successful outcomes" " " pays attention to details" " " prefers to let others take the lead" " " enjoys having responsibility for" " " final results
  32. 32. ArticulateInvestigateIntegrateAppreciateIdeateIdeate
  33. 33. WHAT’S YOURS?
  34. 34. WHO’S AWESOME? You’re awesome.

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