Stages of SEO Maturity That Will Fire Up Your Revenue Results

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Presented by: Seth Besmertnik, CEO, Conductor
Thursday, February 3, 2011
Digital Marketing Forum 2011

Seth's presentation explains how growth in SEO is not something you can implement all in one program, and organizations who have tried to do that have more often than not failed. In this presentation, you'll discover the 5 Stages of SEO maturity — the unique stages that companies go through on their way to being natural search leaders.


SEO Maturity Assessment
Evaluates your SEO strength across 4 key areas:
Strategy & Buy-in
Process Definition, Automation, & Systems
Keyword Management
Results, Reporting & Metrics

SEO Maturity Cycle Worksheet
Helps you quickly see where you stand and where you need focus in the 5 stages of SEO maturity.
4Q Share of Search Report Template
Illustrates your progress against competitors by graphing each of your domains' visibility for your most important keywords over four quarters.

SEO Performance Profiler
Automatically sorts your keyword portfolio into 5 Visibility Zones based on their click through rates.

SEO ROI Calculator
Calculates return on total SEO investment for B2C, B2B and Publisher business types.

To download the resources above please visit:
http://www.conductor.com/resource-center/presentations/scaling-organic-search-business-seo-marketing-cloud

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Stages of SEO Maturity That Will Fire Up Your Revenue Results

  1. 1. New To You: 5 Stages of SEO Maturity That Will Fire Up Your Revenue Resultsconductor.com/DMF2011
  2. 2. About Conductor Most widely used SEO platform Over 100 leading brands rely on Conductor 75+ employees, with backgrounds from Google, Yahoo & MSN Optimizing several billions worth of SEO revenue The success of Searchlight is based on a combination of the people, the technology and the results. - Stefan Heeke, Siemens conductor.com/DMF2011
  3. 3. Market Evolution 2005 - Present Major Opportunity PPC SEO Tried SEO, Recession – SEO as the next Marginal Success The Rise of Paid maxed out paid major frontier Search – companies focused hard hereconductor.com/DMF2011
  4. 4. 3.Measure 2.Invest 4.Scale 1.Try 5.Competeconductor.com/DMF2011
  5. 5. Five Stage of SEO Maturityconductor.com/DMF2011
  6. 6. Five Stage of SEO Maturityconductor.com/DMF2011
  7. 7. BudgetStrategy Striking Distance 92% of traffic comes from page 1Metricsconductor.com/DMF2011
  8. 8. Tracking Rank & Traffic Worksheet conductor.com/DMF2011
  9. 9. STRIKING ZONE KEYWORDSconductor.com/DMF2011
  10. 10. Five Stage of SEO Maturityconductor.com/DMF2011
  11. 11. BudgetStrategy Expand Keyword ExpansionMetricsconductor.com/DMF2011
  12. 12. KEYWORD EXPANSION conductor.com/DMF2011
  13. 13. IMPORTANCE OF SEO TECHNOLOGY OR conductor.com/DMF2011
  14. 14. SETTING SEO EXPECTATIONSconductor.com/DMF2011
  15. 15. Five Stage of SEO Maturityconductor.com/DMF2011
  16. 16. THE BOSS WANTS TO SEE ROIconductor.com/DMF2011
  17. 17. conductor.com/DMF2011
  18. 18. BudgetStrategy Tie SEO Metrics to Business Metrics Warning! Measure now or lose investmentMetricsconductor.com/DMF2011
  19. 19. SEO ROI worksheet conductor.com/DMF2011
  20. 20. Five Stage of SEO Maturityconductor.com/DMF2011
  21. 21. BudgetStrategy Organize and Prioritize Make all keywords winnersMetricsconductor.com/DMF2011
  22. 22. BUILD AN SEO TEAM I m the I m the Strategist/ Project Analyst Manager I m the I m the Link Content Builder Writer I m the Keyword Jockeyconductor.com/DMF2011
  23. 23. Five Stage of SEO Maturityconductor.com/DMF2011
  24. 24. BudgetStrategy CRUSH THE COMPETITION SEO is a Zero Sum GameMetricsconductor.com/DMF2011
  25. 25. Create Internal Competitionconductor.com/DMF2011
  26. 26. Quarterly SEO market share worksheet conductor.com/DMF2011
  27. 27. Download All Todays Material From conductor.com/DMF2011 Got a Question? Twitter @besmertnik or Call 1.888.9CONDUCTconductor.com/DMF2011

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