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Does your brand’s content need revitalizing, refurbishing, or rethinking? Is your content beating out competitor content in search and social? Paid media is not the only way to be discovered — with the right strategy your content can have amazing organic reach! In this session packed with tips and tricks, you’ll learn to identify the top search and social tactics for needed to beef up your content calendar and also make sure that your content is distributed far and wide. Explore how to inventory your content, assess your strategy going forward, maximize your return, and communicate your results internally. This session is a can’t miss for anyone interested in content marketing.