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From the 2010 Online Marketing Summit (OMS)
Converting ‘the promise’ of SEO into business metrics. In this session, you’ll learn how to define real market opportunity that SEO offers your organization, how to demand business-centric SEO metrics from your search team, and create a company-wide culture that embraces SEO.
You will take away from this session several tools to help you define your opportunity, set expectations and a game plan, and finally how to report on SEO game plan.
SEO tools include:
SEO Market Opportunity Calculator SEO
Share of Search Calculator
DATMM Scoring Method
SEO Maturity Worksheet
To download these resources, please visit: http://www.conductor.com/resource-center/presentations/3-step-program-drive-your-business-bottom-line-using-natural-search