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Don't Fear the Metrics -- Logitech

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What are the 3 global truths that underpin global consumer behavior? Flip through Jeremiah Andrick's C3 presentation to find out. With a critical eye towards what marketing cliches like "consumer journey" and "creating the right content at the right time" REALLY mean, this presentation takes a realistic but inspirational look at how marketers can meet consumer expectations and achieve meaningful marketing goals.

Presentation by:
Jeremiah Andrick, Head of Global eCommerce, Logitech

This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/

Published in: Marketing
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