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What are the 3 global truths that underpin global consumer behavior? Flip through Jeremiah Andrick's C3 presentation to find out. With a critical eye towards what marketing cliches like "consumer journey" and "creating the right content at the right time" REALLY mean, this presentation takes a realistic but inspirational look at how marketers can meet consumer expectations and achieve meaningful marketing goals.
Jeremiah Andrick, Head of Global eCommerce, Logitech
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/