1. WAYS TO ATTRACT
5CUSTOMERS TO YOUR ONLINE STORE
www.composity.com

2. to invest and to experiment in order
your online store to become well
known and profitable.
You have to make an effort

3. WHAT
So,
TO DO ?

4. SEO
1SEARCH ENGINE OPTIMIZATION
Yes, it is difficult.
Yes, it is slow to achieve the desired results.
And yes, it is not cheap.
But you simply can’t do without it.

5. " The three essential elements of an
effective SEO are effective
communication, useful information
and high quality backlinks."
– SEO Refugee

6. SOCIAL MEDIA
2Facebook, Twitter, LinkedIn, Pinterest…
It is now clear to everyone that social media are
used for brand building.
But should you use all of them?
Then.....what?
NO!

7. Determine age, gender,
location, interests.
Find out where they are.
If they are on Facebook, there is no point advertising
on Twitter.
Don’t waste energy and money where
there is no point of that.
who your customers are –

8. 'We don't have a choice on whether
we DO social media, the question is
?'
– Erik Qualman
how well we do it

9. CONTENT MARKETING
3Definitely a must!
Content marketing is essential component of
brand’s online marketing strategy.
It's designed to attract, engage and convert.
Basically it's all about providing ,
on a consistent basis.
valuable
reliable information

10. "Branded content is created for a
company. A content brand is created
for a valuable company."
– Drew Davis

11. REFERENCE BONUSES
4“Recommend to a friend”
The customers want price cuts, discounts and to
collect points which could be used to buy at
lower prices.
Give them what they want!

12. REFERENCE BONUSES
4“Recommend to a friend”
Have special offers.
Specify for orders above a certain
minimal amount of money.
Sent a and provide discount to all customers
who subscribed.
Show them for up-sells and cross-
sells.
free shipping
newsletter
related products

13. "If you do build a ,
customers tell each other about that.
Word of mouth is very powerful."
– Jeff Bezos
great experience

14. MARKETING CAMPAIGNS
5Advertising and Email Campaigns
Internet is one of the leading marketing channels.
Send based on customer behavior and
references .
Tell stories through campaigns that
get audiences' full attention. Use AdWords, Facebook
Promoted Posts, Twitter Video Ads etc.
USE IT!
targeted emails
attention-grabbing

15. Doing business without
is like winking at a girl in the dark. You
know what you are doing, but nobody
else does.”
advertising
– Walter Steward

16. www.composity.com
Visit us at
software innovations