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Supercharge Your POS with Data-Driven Customer Engagement

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Learn how the big and leading brands like Starbucks and Panera are engaging with their customers by leveraging their data to grow sales and how you can do it too with Como Sense and Revel Systems POS.
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Supercharge Your POS with Data-Driven Customer Engagement

  1. 1. Tailor Revel’s Platform and POS for Your Business Supercharge Your POS with Data-Driven Customer Engagement
  2. 2. Tailor Revel’s Platform and POS for Your BusinessChallenges for Today’s Retail and Hospitality Chains Rising costs Fierce competition Meeting consumer demands D A T A - D R I V E N C U S T O M E R E N G A G E M E N T
  3. 3. Tailor Revel’s Platform and POS for Your BusinessA Positive Outlook 35% 6-10% $800bn of Amazon sales come from personalized product recommendations Source: McKinsey revenue increase for brands that personalize the customer experience Source: BCG revenue shift to the 15% of companies that get personalization right Source: BCG D A T A - D R I V E N C U S T O M E R E N G A G E M E N T
  4. 4. Tailor Revel’s Platform and POS for Your Business Case Studies Leveraging Data to Grow Sales
  5. 5. Tailor Revel’s Platform and POS for Your Business Increasing Visit Frequency—Starbucks 13 million active customers, but millions more who haven’t visited in over 90 days Gather information based on shopping habits, mobile activity, and external information Offer a buying experience tailored to customers’ needs THE CHALLENGE METHOD USED RESULTS
  6. 6. Tailor Revel’s Platform and POS for Your Business Getting Your Message Across—Keurig ‘Spray and pray’ led to unopened emails Identify customer segments and send targeted messages Emails fit customers’ buying patterns. Now they can test more advanced messaging per segment THE CHALLENGE METHOD USED RESULTS
  7. 7. Tailor Revel’s Platform and POS for Your BusinessComo Sense - The Data-Driven Approach Data First • Keep data top of mind • View your data regularly • Get all stakeholders on board Data Collection • Collect data at every touchpoint • POS, sign-up forms, mobile app, loyalty program, digital ordering, surveys, social networks, etc. Data-Driven Actions • Achieve your business goals • Turn data into profits • Personalize the customer experience D A T A - D R I V E N C U S T O M E R E N G A G E M E N T
  8. 8. Tailor Revel’s Platform and POS for Your Business Testing the Profitability of Campaigns Determine profitability of campaigns A/B Testing - trial to test the success of different campaigns in two of their locations Second highest number of sales and buying members in 2018 -> rolled out to the entire chain THE CHALLENGE METHOD USED RESULTS
  9. 9. Tailor Revel’s Platform and POS for Your Business Growing Sales with Precision Targeting — Retail Specialty Chain Increase engagement with campaigns Categorize customers according to their purchases to send personalized campaigns Increased customer purchase amounts by 186% THE CHALLENGE METHOD USED RESULTS
  10. 10. Tailor Revel’s Platform and POS for Your Business Two dishes were underselling Ran double points campaign to promote the dishes among members who never ordered them Increased sales 152% during the 3-day campaign, and 77% higher thereafter THE CHALLENGE METHOD USED RESULTS Changing Behaviour — Fast Casual Chain
  11. 11. Tailor Revel’s Platform and POS for Your Business Bringing Customers Back — Fast Casual Chain Bring back lapsed customers Reviewed data and sent a campaign to customers that was in “Almost Lost” tag Campaign drove back 16% of churned customers THE CHALLENGE METHOD USED RESULTS
  12. 12. Tailor Revel’s Platform and POS for Your BusinessPower Up Your Data with Como Sense Comprehensive data collection from POS and Digital Ordering gives you the full picture of your business Access your data from one platform and run automated campaigns based on goals Target customer segments based on profile, purchase history, RFM, and more Provide an omni- channel experience at the POS, mobile app, website SMS or email D A T A - D R I V E N C U S T O M E R E N G A G E M E N T
  13. 13. Tailor Revel’s Platform and POS for Your BusinessThe Big Picture Create a better experience for all customers Fine-tune your sales and marketing strategies Drive foot traffic and discover growth opportunities Cut costs, boost sales, and increase profits
  14. 14. Tailor Revel’s Platform and POS for Your Business Contact us to see how you can leverage your data with Como Sense. comosense@como.com www.como.com Thank You

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