Project Safe Trade
Online Engagement Training
25 September 2013
What is Social Media to You?
How often do you use some kind of social media?
(Facebook, Twitter, Instagram, Linked In)
● A...
the Social Media Landscape...and there’s more
We’ll focus on these
Goal 1 : Get new ‘likes’
Google is Queen:
60% of all searches are on Google
Google algorithms are secret (and
always changing) but they do have a
t...
Existing Calpep staff will handle Facebook,
we’ll send them messages to update about
PST
Youtube Videos will be recorded o...
Smart Tagging
Be Organized
Create Systems
Think Organically
Less is More
Make Connections
Titles Count
(especially for pho...
Your Tags are on Page 15
•HIV, AIDS, STD, STI, disease, infection, hepatitis C, HepC
•sex, safe sex, safer sex, risk, prot...
Goal 2 : Get people to services
Engagement is Key
People don’t like to be lectured to
How can you create conversation?
Ask people to tag themselves/their ...
Facebook quizzes will be recommended
Youtube Comments should be regularly
screened and answered
Quizzes can also appear on...
How do we know it works?
Google is Queen

Global Results
Analytics
It get’s easier
We can bring these tools together with...
Hootsuite
Project Safetrade Hootsuite
Lets you review all your
engagement in one place
Lets you write once to post to
many...
Practice with the Message Chart
MIX & MATCH
Messages will focus on getting the audiences to SHARE information
and GET youn...
Project Safe Trade
Online Engagement Training
25 September 2013
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PST online engagement training I

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Online Engagement Training for Project Safe Trade Staff. Covering how to accomplish the main goals of the PST Social Engagement Plan: Get more likes and Get people to services.

This is part I. Part II of the training is here: http://www.slideshare.net/CommunityBridgeVideo/pst-online-engagement-training-ii

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PST online engagement training I

  1. 1. Project Safe Trade Online Engagement Training 25 September 2013
  2. 2. What is Social Media to You? How often do you use some kind of social media? (Facebook, Twitter, Instagram, Linked In) ● A few times a year ● Several times a month ● A couple of times a week ● Every day ● More than 10 times a day
  3. 3. the Social Media Landscape...and there’s more
  4. 4. We’ll focus on these
  5. 5. Goal 1 : Get new ‘likes’
  6. 6. Google is Queen: 60% of all searches are on Google Google algorithms are secret (and always changing) but they do have a tutorial 80% of people click on the top 3 results Google bots search the web and favor new content (like updated photos and videos) Google bots also like links to your site from other sites, including social media
  7. 7. Existing Calpep staff will handle Facebook, we’ll send them messages to update about PST Youtube Videos will be recorded once a month and posted every other week (and optimized*) Youtube Videos will automatically appear on Google+ Also, strategic messages Will be used to promote events (January)
  8. 8. Smart Tagging Be Organized Create Systems Think Organically Less is More Make Connections Titles Count (especially for photos on your site)
  9. 9. Your Tags are on Page 15 •HIV, AIDS, STD, STI, disease, infection, hepatitis C, HepC •sex, safe sex, safer sex, risk, protection, condom, abstinence, monogamy, polygamy, communication, honesty •sex, sexual, sexuality, hetero, heterosexual, homo, homosexual, bi, bisexual, same sex, partner, spectrum, men who have sex with men, MSM, trade, closet •PEP, post exposure prophylaxis, PrEP, pre exposure prophylaxis, truvada •alcohol, drinking, drugs, abuse, abusing, addiction, responsible, responsibility, risk reduction, harm reduction
  10. 10. Goal 2 : Get people to services
  11. 11. Engagement is Key People don’t like to be lectured to How can you create conversation? Ask people to tag themselves/their posts when they engage Sharing is Caring Connect people to real world events when you can Pre/During/Post events counts
  12. 12. Facebook quizzes will be recommended Youtube Comments should be regularly screened and answered Quizzes can also appear on Google+ We’ll add Google Hangouts on Air in Spring Encourage Instagram posts through contests and prizes Sharing, sharing, sharing
  13. 13. How do we know it works?
  14. 14. Google is Queen Global Results
  15. 15. Analytics
  16. 16. It get’s easier
  17. 17. We can bring these tools together with...
  18. 18. Hootsuite Project Safetrade Hootsuite Lets you review all your engagement in one place Lets you write once to post to many places Lets you schedule posts FOR APPROVAL by CalPep staff
  19. 19. Practice with the Message Chart MIX & MATCH Messages will focus on getting the audiences to SHARE information and GET young MSM of color to ACCESS SERVICES. Project Safe Trade is You should go Get help with I got help with How to sign up for Did you know? How you can know CalPep Location/Phone Counseling Group STI/HIV testing STI/HIV prevention Negotiating Safe/r Sex Correct Condom Use PrEP or PEP Have questions about? Dependency Risk Assessment Submit your question. Alcohol Risk Reduction This week’s answer on FAQ’s: Drug Risk Reduction
  20. 20. Project Safe Trade Online Engagement Training 25 September 2013

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