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Global Social Media and CSR Forum<br />Supported by the United Nations Office for Partnerships<br />#unsmcsr11 @wolfstarpr...
Talk about it on Twitter<br />#unsmcsr11<br />@wolfstarpr<br />@timsinclair<br />@stuartbruce<br />@merranwrigley<br />@or...
Will Kennedy<br />
Global Social Media and CSR Report<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
Social media and social networks are now all pervasive; they permeate every aspect of our lives and have had a fundamental...
Social media is for marketing<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
Methodology<br />FTSE Global 500<br />September 2010 to May 2011<br />Visible social media presence<br />Blogs, Twitter, Y...
Use of social platforms<br />60%<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
Most social countries<br />
Most active companies<br />46<br />
Some characteristics of success<br />Stakeholder focused<br />Multi-platform<br />Joined-up<br />Engaging<br />Not top dow...
Embedding social media into a corporate communications strategy<br />Understand and shrink the online space <br />Set obje...
sbpr.co/unsmcsr11<br />wolfstarconsultancy.com<br />#unsmcsr11<br />@wolfstarpr<br />
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The Global Social Media & CSR Forum_SMCC2011

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The Global Social Media & CSR Forum presented by Wolfstar Consultancy at Social Media in a Corporate Context, London 2011.

Published in: Business, Economy & Finance
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The Global Social Media & CSR Forum_SMCC2011

  1. 1. Global Social Media and CSR Forum<br />Supported by the United Nations Office for Partnerships<br />#unsmcsr11 @wolfstarpr @timsinclair<br />
  2. 2. Talk about it on Twitter<br />#unsmcsr11<br />@wolfstarpr<br />@timsinclair<br />@stuartbruce<br />@merranwrigley<br />@oratotim<br />@neilcomm<br />
  3. 3. Will Kennedy<br />
  4. 4. Global Social Media and CSR Report<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  5. 5. Social media and social networks are now all pervasive; they permeate every aspect of our lives and have had a fundamental impact on business, the law and even governments.<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  6. 6. Social media is for marketing<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  7. 7. Methodology<br />FTSE Global 500<br />September 2010 to May 2011<br />Visible social media presence<br />Blogs, Twitter, YouTube, Facebook, podcasts, other video and RSS<br />Not ranking social media or CSR<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  8. 8. Use of social platforms<br />60%<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  9. 9. Most social countries<br />
  10. 10.
  11. 11. Most active companies<br />46<br />
  12. 12.
  13. 13. Some characteristics of success<br />Stakeholder focused<br />Multi-platform<br />Joined-up<br />Engaging<br />Not top down<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  14. 14. Embedding social media into a corporate communications strategy<br />Understand and shrink the online space <br />Set objectives and goals<br />Incorporate social media into your corporate communications strategy<br />Get board level buy-in<br />Secure adequate resources <br />It is rude to walk out of a conversation<br />Continuous improvement<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  15. 15. sbpr.co/unsmcsr11<br />wolfstarconsultancy.com<br />#unsmcsr11<br />@wolfstarpr<br />

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