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Social Media in a Corporate Context 2010 - DHL


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The armchair interview with Kathleen Goh of DHL

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Social Media in a Corporate Context 2010 - DHL

  1. 1. Every picture tells a story An employee celebration of DHL’s 40 th anniversary Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate Context April 2010
  2. 2. Local country participation Regional Voting round Open commentary Customer testimonials
  3. 3. Was it photo-shopped?
  4. 4. This one was
  5. 5. Would you marry this man?
  6. 6. 3-horse town
  7. 7. And the winners were …
  8. 8. Setting the pace Credit: Stefan Hausmann , DHL Freight Germany/Copyright DPDHL
  9. 9. Smiling in the snow Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL
  10. 10. Frozen in time Credit: Chris Gillet, DHL Express USA/Copyright DPDHL
  11. 11. DHL Superhero! Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL
  12. 12. Horses for courses Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL
  13. 13. Planes, trains and automobiles Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL
  14. 14. Future investment Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL
  15. 15. Mud, sweat and tears Credit: Nwe Win, DHL Express Myanmar/Copyright DPDHL
  16. 16. Banking on success Credit: Richard Stack, DHL Express USA/Copyright DPDHL
  17. 17. Ain’t no mountain high enough Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL
  18. 18. <ul><li>The results </li></ul><ul><li>Number of users: 17,000 </li></ul><ul><li>Total number of published photos: 3098 </li></ul><ul><li>Americas (648) </li></ul><ul><li>Asia Pacific (623) </li></ul><ul><li>EMEA (1827) </li></ul><ul><li>Total number of comments: 3500 </li></ul><ul><li>Participating countries: over 100 </li></ul><ul><li>Total number of Customer testimonials: 41 </li></ul>
  19. 19. Kathleen Goh, DHL Global Communications [email_address] Sheila Parry, Managing Director, theblueballroom ltd [email_address]