Grainger plc Olympic Lgeacy - Kurt Mueller

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Sports sponsorship isn't just about the event. Many companies have engaged with their communities, their employees, their customers and other stakeholders through sponsorship of individual Olympians and Paralympians. This panel discussion focuses on companies whose Olympic journey started a number of years ago when they identified athletes at the beginning of their career. For some, that journey will continue to Rio and beyond.

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  • WHY?Improve understanding of our business (customers, partners, investors and employees) – alignmentCentenary4 key msgs – established, unique, partner, leaderNewcastleCorporate Responsibility – investing in communitiesEmployee Engagement
  • Making property personalSharing storiesBringing it to lifeReal life examplesBreadth and depthCorporate Responsibility
  • WHAT?Three Paralympic hopefulsNorth East2 likely, 1 up and comingSupports
  • Building the relationshipEvents
  • CommunicatingTwitterBlogsIntranetLocal and trade PR
  • A lasting legacyCreating a strong foundation to support our corporate objectives and comms objectivesHelp educate
  • Grainger plc Olympic Lgeacy - Kurt Mueller

    1. 1. Grainger plc Learning from Legacy Teaming Up November 20121
    2. 2. Grainger, who? 2
    3. 3. 3
    4. 4. 4
    5. 5. 5
    6. 6. 6
    7. 7. 7
    8. 8. Getting to know one another 8
    9. 9. Twitter and beyond… 9
    10. 10. Building a strong foundation 10
    11. 11. Kurt Mueller Director of Corporate Affairs @KCMueller @Graingerplc11

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