Communicate magazine - Fiona Atighi

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Communicate magazine - Fiona Atighi

  1. 1. september 2010 Project 1 Logo Fiona Atighi
  2. 2. september 20102 Coat of arms Government logo Since 2007 Departments Switzerland
  3. 3. september 20103 Germany Government logo since 1995 Departments Coat of arms
  4. 4. september 20104 Government logo since 1999 Departments France Coat of arms
  5. 5. september 20105 Italy Government logo since 2007 Departments Coat of arms
  6. 6. september 20106 Belgium Government logo since 2007 Departments Coat of arms
  7. 7. september 20107 United Kingdom Government logo Departments Coat of arms
  8. 8. september 20108 Consistent Coat of arms basis Government logo Free form Notconsistent Switzerland Germany France Australia United Kingdom Italy Belgium USA Sweden Spain Austria Holland 2007Holland 2010 South Africa Canada
  9. 9. september 20109
  10. 10. september 201010
  11. 11. september 201011
  12. 12. september 201012
  13. 13. september 201013
  14. 14. september 201014
  15. 15. september 201015 Reasons why • Improved government through better communications Recognizable New corporate story And through lower costs
  16. 16. Kennismaken met Rijksbreed | 18 april 200816
  17. 17. september 201017
  18. 18. september 201018 Facts and Figures • 150 organizations • 160 countries • 2.000 locations • 120.000 civil servants • 3 years • 18 million euro’s
  19. 19. september 201019 How to make life easy 1 Logo = 1 Logo • No big bang • Minimum effort maximum visibility
  20. 20. september 201020 Lessons learned • Be the change • Respect the mourning process • Fans only • The threat of perfection • Start letting go from the beginning
  21. 21. september 201021 Thank you for your attention! Questions?

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