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Bloggers fan flames                 Airline succumbs to                                                                 Pr...
FireBell                                                                   How Does it Work?        A unique Social Crisis...
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FireBell, social crisis simulator


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FireBell, Social Crisis Simulator (Weber Shandwick).

Weber Shandwick Launches Social Crisis Simulator, FireBell

Published in: Technology, Business
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FireBell, social crisis simulator

  1. 1. Bloggers fan flames Airline succumbs to Protesters attack of product recall twitter pressure company Facebook pagemployees fight Mom bloggers enraged k on YouTube over logo CEO forced to come clean by online petitio CEO forced to come Former employees fight back onclean by online petition YouTube ters attack Airline succumbs book page In an age of real-time information, Union uses Twitter to twitter pressure Airline succumbs to brands and companies are more organize attack Mom bloggers twitter pressure at risk than ever to viral attacks enraged over logo to come clean by online petition Mom sources. In this from unexpected bloggers enraged over logooggers fan flames environment, traditional methods of Mom bloggersof product recall crisis preparation simply don’t meet enraged over logo the needs of today’s communications employees fight back on YouTube professionals. We need to evolve. CEO forced to come Airline succumbs to clean by online petit CEO forced to come clean by online petition twitter pressureAirline succumbs to Protesters attack company Facebook page Mom bloggers enrag witter pressure Bloggers fan flames of Airline succumbs to CEO forced to product recall Meet twitter pressure clean by onlineers enragedr employees fight Bloggers fan flame of product recall back on YouTube Protesters attackMom bloggers enraged Shandwick’s Social company Facebook page Weber over logo Crisis Simulator Airline succumbs t twitter pressur PR News Digital Best New Application of the Year 2010 Bloggers fan flames of CEO forced to come clean Mom bloggers by online petition product recall r employees fight Protesters attack company Facebook pag Mom bloggers enraged back on YouTube over logo Former employees figh Former employees fight back on YouTube back on YouTube Bloggers fan flames Former employees fight Protesters attack company
  2. 2. FireBell How Does it Work? A unique Social Crisis Simulator application, In consultation with you, we concoct FireBell creates an authentic, real-time experience a potentially devastating crisis to your of being under attack on Twitter, Facebook, business, originating in the social space YouTube and other social media channels. Participating in a FireBell simulation provides social We build replicas of your social properties media crisis training experience for your team, in a so detailed you’ll think they’re real secure, off-the-Internet environment. We replicate, or create from scratch, the • Creates a live social media crisis dialogue with social properties where the scenario will play carefully chosen stakeholders out and the personalities who will threaten your reputation • Simulates the stress of a real life crisis situation – this is live! We build out a timeline for the crisis, planning new twists and challenges at • Utilizes realistic, working replicas of company every interaction and third- party social properties We bring this scenario to life in real-time, • Prepares teams to develop social media crisis putting you and your team through a plans through true experience trial-by-fire Why it Matters… The first 63% 120 minutes of a company’s market value of a crisis can determine the public’s is attributed to reputation perception of your organization 41% The Economist Intelligence Unit rates Reputation Risk as the highest risk of global executives regard factor to a business confidential or leaked information appearing online as a top risk to – greater than regulatory risk or crime their company’s reputationTo learn more or sign up for a FireBell crisis simulation, please contact:Chris Perry | Weber Shandwick North America | 212 445 8007 | cperry@webershandwick.comDavid Krejci | Weber Shandwick North America | 952 346 6158 | dkrejci@webershandwick.comChristopher Chen | Weber Shandwick Singapore | +65 6825 8026 | cchen@webershandwick.comJye Smith | Weber Shandwick Australia | 61 2 9994 4466 | jyesmith@webershandwick.comJames Warren | Weber Shandwick UK | +44 (0)20 7067 0503 | jwarren@webershandwick.comKim Hoang | Weber Shandwick UK | +44 (0)20 7067 0719 |