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OTT: Shaping the Future
of Communications
Rene Sugo
Group CEO – Symbio Networks
1
An Over-The-Top Fact!
• More people in the world
have mobile phones than
toilets! – UN Study March
2013
• Out of the world...
Who are we?
Slide 3
Part of ASX Listed My Net Fone
Built and operated own fully interconnected national voice network
• On...
Agenda
Evolution of Communications
Consumer Perspectives
Comms Market Perspectives
What does this Mean for Providers?
OSI ...
Evolution of Communications
Slide 5
Network
Device
Specific Generic
Apps
Basic Bundle Unbundle Personalised
User
Experience
Consumer Perspective
Discrete
Simple
Services
• Consumers
didn’t know
better
• Consumers
had no choice
Multiple
Services
•...
Comms Market Perspective
Discrete
Simple
Services
• Didn’t know
or care any
better
• What else
could you
possibly
want?
Mu...
Example of Personalisation
Slide 8
Better Design
• Multiple providers
Specialised
• One brand per function
Single Purpose
...
What does this mean for Providers?
Slide 9
API controlled
functionality User Needs
& Wants
Innovation
Cycle
Viral Adoption...
What’s a new Provider to do?
• Build or buy your own network
• Resell other networks
• Spend my effort to create something...
OSI Model 2.0
Slide 11
Infrastructure
Consumption
Delivery A
P
I
Building an OTT future
We provide:
Network & Infrastructure
Voice, phone numbers & porting
APIs to build on:
• Call contro...
Future of Voice Services
Any to Any
Connectivity
Cloud Access
Platform
OTT Provider
Access
Networks
Devices
Other
Network
...
Conclusion
OTT service delivery is the future
Apps are the gateway to your user
Almost limitless reach – 24x7 Global
Still...
Thank-you
rene.sugo@symbionetworks.com
15
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Symbio Networks' Rene Sugo

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Symbio Networks' Rene Sugo at CommsDay Melbourne Congress 2013

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Symbio Networks' Rene Sugo

  1. 1. OTT: Shaping the Future of Communications Rene Sugo Group CEO – Symbio Networks 1
  2. 2. An Over-The-Top Fact! • More people in the world have mobile phones than toilets! – UN Study March 2013 • Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. Only 4.5 billion have access to working toilets • Ref: http://ti.me/15iGFOb Slide 2
  3. 3. Who are we? Slide 3 Part of ASX Listed My Net Fone Built and operated own fully interconnected national voice network • One of only 7 national voice networks Largest VoIP network in Australia billing over 3 Billion voice minutes • We handle over 200 million calls per month Group ecosystem spans network infrastructure, software platform development & direct retail brands Industry advocate for technical innovation, and consumer adoption and migration to new voice communications environment
  4. 4. Agenda Evolution of Communications Consumer Perspectives Comms Market Perspectives What does this Mean for Providers? OSI Model 2.0 Building an OTT Future Conclusion Slide 4
  5. 5. Evolution of Communications Slide 5 Network Device Specific Generic Apps Basic Bundle Unbundle Personalised User Experience
  6. 6. Consumer Perspective Discrete Simple Services • Consumers didn’t know better • Consumers had no choice Multiple Services • Leverage complex billing • Saved time and effort Bundled Services • Seemed like a good idea at the time • Consumers perceived better value for money Personalised • Only what they need • Best value for money (free?) • Empowered • DIY tech Slide 6 Future…PresentPastPre-historic Consumer Beware Provider Beware
  7. 7. Comms Market Perspective Discrete Simple Services • Didn’t know or care any better • What else could you possibly want? Multiple Services • Lets make the billing more complex • Lock you in • Increase ARPU Bundled Services • Define the “average” user • “Unlimited” seemed like a good idea! • Increase ARPU Personalised • Apps! • Micro-payments (Free) • Over-the-top • Sniper approach • No “average” users! Slide 7 Future…PresentPastPre-historic Infrastructure was King! Consumer is King!
  8. 8. Example of Personalisation Slide 8 Better Design • Multiple providers Specialised • One brand per function Single Purpose • Three click rule
  9. 9. What does this mean for Providers? Slide 9 API controlled functionality User Needs & Wants Innovation Cycle Viral Adoption & Change Agent Software Components Fast Customisation & Deployment
  10. 10. What’s a new Provider to do? • Build or buy your own network • Resell other networks • Spend my effort to create something new What are my options? • Identify customer niche & needs • Leverage other people’s networks with APIs • Create your own value – apps, marketing & service! How do I differentiate and compete without infrastructure? Slide 10
  11. 11. OSI Model 2.0 Slide 11 Infrastructure Consumption Delivery A P I
  12. 12. Building an OTT future We provide: Network & Infrastructure Voice, phone numbers & porting APIs to build on: • Call control/features • Local Number Porting • Billing & payments • Provisioning You add value: Apps Deliver Over-The-Top Slide 12
  13. 13. Future of Voice Services Any to Any Connectivity Cloud Access Platform OTT Provider Access Networks Devices Other Network Symbio Networks Other Network NBN DSL Wifi 4G • Static Geo & Mobile numbering plan • Number porting into the Cloud • Voice delivery across any path & access • Flexibility to pick features • Multiple OTT providers • Flexibility of access • Flexibility of device or platform Slide 13
  14. 14. Conclusion OTT service delivery is the future Apps are the gateway to your user Almost limitless reach – 24x7 Global Still plenty of opportunity How are you going to make it? Slide 14
  15. 15. Thank-you rene.sugo@symbionetworks.com 15

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