Differentiating in
Tomorrow’s Market
April 2014
Chia Tan; chiatan@cisco.com
Director of SP Solutions Engineering
Asia Paci...
Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.
#1: The Service Provider Impact
Data Cen...
Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved.
2003 2020
50 Billion devices
But not eno...
Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
New Provider Markets
• New Solutions Dem...
Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved.
CLOUD ERA
ECONOMICS
• To drive business ...
Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.
(1) Australian Mobile Growth
Cisco VNI, ...
Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.
(2) OTT, Partnership, Consortium-Allianc...
Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
(3) Cloud Services3
Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Architecture Trends
Converged and Integr...
Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Services
Open Network Environment
Appli...
Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Simple, Intuitiv
e User
Experience
Cust...
Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
As-a-Service
Cloud-based
Scale and Deli...
Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Services
Cisco’s Open Network Environme...
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Cisco's Chia Tan at CommsDay Summit 2014

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Cisco's Chia Tan at CommsDay Summit 2014

  1. 1. Differentiating in Tomorrow’s Market April 2014 Chia Tan; chiatan@cisco.com Director of SP Solutions Engineering Asia Pacific Japan China
  2. 2. Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved. #1: The Service Provider Impact Data Center Service Origination • Data center and service origination is now the new value • Many Service Providers will re-profile their businesses to focus on service creation and innovation
  3. 3. Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. 2003 2020 50 Billion devices But not enough humans to manage them #2: Internet of Everything
  4. 4. Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. New Provider Markets • New Solutions Demand More Robust & Comprehensive Offerings On-Demand Bandwidth & Capacity Big Data & AnalyticsRapid Deployment of New Business Applications User Experience, Delivered Open Environment Interoperability Seamless Connectivity Security & Compliance User Experience & Multi-Platform On-Demand Solutions The New Customer Requirements PAYG Models Anywhere/Anytime Secure Accessibility
  5. 5. Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved. CLOUD ERA ECONOMICS • To drive business agility, security and lower cost • Delivery applications faster through Virtualized Data Centre and Application-centric network infrastructure Confluence of three tech-enabled themes GROWTH OF NETWORKED ECONOMY • Private and Public Sector all connected with consumers, citizens, patients and learners • Enabled by collaboration and social innovation MOBILITY, DEVICES, VIDEO EXPLOSION • The consumerization of everything • Open and personalized, location, device and application independence Guiding through these transitions presents both threats and opportunities. 1 2 3
  6. 6. Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved. (1) Australian Mobile Growth Cisco VNI, Feb 2014 0 20 40 60 80 100 120 2013 2014 2015 2016 2017 2018 PetabytesperMonth 80 PB 20 PB 112 PB 57 PB 40 PB 28 PB Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 41% CAGR 2013–2018 1
  7. 7. Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved. (2) OTT, Partnership, Consortium-Alliances2
  8. 8. Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved. (3) Cloud Services3
  9. 9. Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved. Architecture Trends Converged and Integrated Network Programmable Common End To End Orchestration Layer Standards Based and Open Source Virtualization and Physical Solutions Cloud-era Economics 1 2 3 4 5 6
  10. 10. Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. Services Open Network Environment Applications Unified Platform Policies and Automation Infrastructure Physical and Virtual Applications Service Broker “Business Intents” Catalog of Virtual Functions Service Profile “Operational Intent” Orchestration Engine Storage NetworkCompute
  11. 11. Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved. Simple, Intuitiv e User Experience Customizable User-Defined SLAs, Reporting, Service Customization, Cloud Preference Options Bundled Offerings Pre-Packaged or Custom Creation of End Application Services & Appliances Any Service, Any Device Anywhere & On-Demand Spin Up New Services in Minutes On Demand Services
  12. 12. Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved. As-a-Service Cloud-based Scale and Delivery Purchasing Options to Transform Business Repurposed on the Fly Open Interfaces to 3rd PartiesElements that Plug n’ Play Virtualized Functions + Orchestration + Element Integration SLA certified (Packaged Service Insertion) Individual Virtualized Functions (Drop in Elements) Virtualized Functions with Service Orchestration (Integrated Capabilities) OSSBSS
  13. 13. Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. Services Cisco’s Open Network Environment Infrastructure Physical and Virtual Applications Unified Platform Policies and Automation Evolved Programmable Network Evolved Services Platform InterCloud Video, Collaboration etc… Collaboration Security Network Operations Provide SaaS Services in Selected Categories DRaaS DaaS Contact Center-aaS HCS TPaaS Virtual Private Clouds & IaaS Enable Cloud Providers to Deliver Differentiated Cloud Services On Premise Managed Hybrid Enable Enterprises to Build Private Clouds Global InterCloud Cloud Security Cloud Operations Facilitate Global Cloud Infrastructure
  14. 14. Thank you.

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