THE BUSINESS TRENDS
Koffi Fabrice DJOSSOU
(Africa Liaison, ZACR)
11th CTO Forum & 53rd Council meeting
07 – 11 October 2013, Abuja - NIGERIA
• 3 Key Issues:
• The business use of domain name ?
• dotAfrica (.Africa): launch strategy and impact ?
• Why your company needs a dotAfrica (.Africa) domain
BUSINESS USE OF DOMAIN NAME
• Brand business/ Build the brand value of business
• Identify and visualization for business.
• Increase TRUST between the visitor and business website .
• Build strong customer network
• Make business more popular
• Domain name = business tool
dotAFRICA (.AFRICA) – The bright spot?
Business models that makes sense:
1- Way to reach an ever more integrated continent for African companies
looking to be more than just .za, .sd, …
2- For businesses from outside, hoping to reach a specifically African
audience – like a .Asia or .EU
3- Focal point for number of programs aimed at improving capacity
4- And economic development, local content?
5- The consumer
6- The private sector/Telco operator?
A Successful .AFRICA
dotAFRICA & E-Business
• Online purchasing, reduce supply
E-Commerce chain length, no physical stores
with associated costs
• dotAFRICA (.AFRICA), excellent
choice to market business to a wide
Search Engine geographic target
• Level of patriotism and African
private sector promotion
Online social • Consumerservices
• Quality of
networking • African identity to business and
• Start point for research in a purchasing
• Optimized domain name
• Key words: Africa?, …
• Online yellow pages.
• Business online profile.
• Online business marketing
• Online consumer sites: TripAdvisor
Social network ?
• Intrinsic part of modern social lives;
E-Commerce • Connect with consumers
• Brand presence increased through
account, pages, ads, promotions;
• Powerful marketing tool at low cost
Search Engine • Quick diffusion/awareness improved
• Explosion of daily deals websites
o Facebook :
o Twitter :
o Web : www.africainonespace.org
o Pioneer program: http://africainonespace.org/pioneer