#Digital Caribbean: John Marsom, Manx Radio, Isle of Man

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#Digital Caribbean: John Marsom, Manx Radio, Isle of Man

  1. 1. SMART Radio Vision Sales Presentation V3.1 C2012 Manx Radio
  2. 2. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Tell me about your business ? Hear – See - Engage
  3. 3. PROMOTIONS . SPONSORSHIP . ADVERTISING . MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Engaging your business with today’s social media explosion........ Showing customers what your business or service looks like................ Encouraging them to Hear, See and Engage with your business via the power of Radio...... All in one cost effective package............. Well now you can............... Imagine………………
  4. 4. PROMOTIONS . SPONSORSHIP . ADVERTISING . MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION SMART Radio Vision essentially provides a multi - platform approach to engaging with your customers via social media and video supported by Radio. SMART Radio Vision is a fully managed programme that allows your clients and prospects to hear, see and engage with you. SMART Radio Vision advertising
  5. 5. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The facts – Radio listening on the internet Listening to Radio on the Internet is growing - especially in the evenings when people are enjoying ‘social engagement!’* Wouldn’t it be great if they were engaging with you and your business? *Source: Radio Advertising Beaurau Hear – See - Engage
  6. 6. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The facts - video Studies show that people remember merely 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see* Your online presence is your 'shop window'... You can show your business at its best with the SMART Radio Vision. Prospects are 72% more likely to purchase a product or service when Web Videos are used. There's also a 51% greater understanding of a subject or product through film.** *Source: Harvard Business Review **Wharton School of Business National Research Results: Hear – See - Engage
  7. 7. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The facts - Social media today The facts There over 1 billion people signed up to Facebook..............40,000 on the Isle of Man! Hear – See - Engage The facts The Twitter site has now close to 500 million sign-ups*. According to Twitter, there are around 460,000 sign-ups per day. *Katie Stanton VP Marketing Twitter April 2012 This is a readily accessible interactive ‘closed market’ that is driven by the consumer.
  8. 8. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The facts – You Tube Exceeds 2 billion views every single day! 24 hours of video are uploaded every single minute. 70% of You Tube traffic comes from outside the U.S. 46 years of You Tube video are watched on Face Book every day. You Tube is simply the biggest social media channel on the planet. *Source: Website monitoring.com Hear – See - Engage
  9. 9. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION So why are we getting involved in all this? Because the way of the world is changing fast but the constant is Radio! Manx Radio can support all your social media and video content making your business one to be heard, seen and engaged with. Hear – See - Engage
  10. 10. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION This is what SMART Radio Vision looks like 30 second commercial 10 second promotion 30 second promotion Hear – See - Engage
  11. 11. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION SMART Radio Vision Face – Book the ultimate customer engagement! We build you your very own Facebook Page* powered by Manx Radio’s unique business content management application maximising the potential of Facebook for your business. *If you already have a Facebook page you can still integrate the Manx Radio business App suite Hear – See - Engage
  12. 12. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Our unique Facebook optimisation engine app’s. The Manx Radio Facebook optimisation engine allows you to manage your total Face Book activity with just a few minutes a day invested. The engine allows fast changes of details and competitions that will keep the page fresh and invite return. 5 apps are included in the standard package these could be - 1. Welcome page 2. Competition – complete with T’s &C’s 3. Custom 4. Video 5. Twitter Hear – See - Engage
  13. 13. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The SMART Radio Vision Facebook page Hear – See - Engage Apps
  14. 14. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Manage your own competitions. Hear – See - Engage
  15. 15. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Total control. What goes on, on the Facebook page is driven by the App engine. Hear – See - Engage
  16. 16. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Twitter – harness the power! With SMART Radio Vision we set up your Twitter account and show you how to manage it in conjunction with Facebook. Hear – See - Engage
  17. 17. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION SMART Radio Vision - Video! Intro Client ad You receive a custom 1- 2 minute video of your business bringing it to life for your target audience. This will be added to your Facebook page, Manx Tube and Youtube. Hear – See - Engage
  18. 18. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION SMART Radio Vision Radio Image advertising! ‘This company is a SMART Radio Vision partner for more information see them on Facebook now’ 2 or 4, 30 second commercials per day 10 second promotion Client commercial - one voice standard / music/ SFX Incorporated into your SMART Radio Vision package is a one year radio campaign - with a difference. All SMART Radio Vision members receive an additional bonus of a 10 second ‘sting’ at the end of the commercial directing listeners to your video and Facebook................ Hear – See - Engage
  19. 19. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Radio Image advertising with full time on air promotion. The SMART Radio Vision product set is supported by an ongoing radio promotion on Manx Radio. Listeners would be directed to Youtube, Facebook and the SMART resource centre to view your content. 30 second promotion Audio Hear – See - Engage
  20. 20. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION SMART resource centre Hear – See - Engage Provides you with a unique password protected area for your business so that you can update your social media quickly and simply. Here you will also find – Guides to making the best of your campaign and lots of useful tips and help. Information on Radio in general Links to useful partners.
  21. 21. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION SMART Radio Vision advertising in a box! What’s in it for you.......... Hear – See - Engage
  22. 22. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The SMART Radio Vision programme guide Hear – See - Engage
  23. 23. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The SMART Radio Vision voucher book Hear – See - Engage
  24. 24. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION SMART Radio Vision testimonials A CD of Manx Radio client testimonials & great creative ideas all for you. Hear – See - Engage
  25. 25. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION The SMART Radio Vision gifts A small ‘thank you’ from all of us at Manx Radio A picture to go here Hear – See - Engage
  26. 26. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Benefits to YOUR business Engages your business with prospects and customers. Networks the Island with your products and services. Increases your brand recall. Lowers the cost of marketing. Saves your management time. Drives listeners to the social media elements of the business. Hear – See - Engage
  27. 27. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Your SMART Radio Vision investment gives you The offer comprises - 1. SMART audio advertising. 2. Unique SMART commercial production length. 3. Custom Video of clients work space on Manx Radio advertising extra. 4. Custom Face - book page applications. 5. Continuous on air promotion. 6. Week long FB competition. 7. Set up consultancy with Home Strategic 8. Social media management platform Note: This is a 12 month only package. Hear – See - Engage
  28. 28. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Your report Each month you will be provided with a report on your Smart Radio Vision campaign, this will provide you with – The number of likes on your Facebook page The number of views of your video. A transmission report for your commercials A transmission report for the on air promotion You will also receive campaign management advice from your Manx Radio Business Development Executive on how to further improve each of the elements of the campaign Hear – See - Engage
  29. 29. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Our commitment to you.... With your SMART Radio Vision programme you will receive – A monthly visit from your Business Development Executive. A full report detailing what how your advertising is working. A full plan on how to make the most of your investment. If we fail to deliver on any of the above you will receive that months advertising absolutely FREE! Hear – See - Engage
  30. 30. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION It works! Hear – See - Engage Janette Mathews Best food ever !..... I will be going again 11 October at 15:26 · Like · 1 Sarah Harrison Was full two weeks ago when we went, food, drink and atmosphere was fab! 22 hours ago Deana Burnett Best restaurant on the Island :-) LordPaul Goodwin-Evans And serving tasty food!!! I had a beautiful meal last time I was on the island, it is just what the island need decent restaurant!! I will for sure be using you again! Yesterday at 16:01 via mobile · Like · 1
  31. 31. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Let’s get started.......... https://www.youtube.com/watch?v=E6iGoXZiEwo
  32. 32. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Restaurant
  33. 33. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Motor Dealer
  34. 34. PROMOTIONS . SPONSORSHIP . ADVERTISING. MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION Furniture Store

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