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Real Spanish for Real People® Moving Spanish from the Classroom to the Workplace
The Role of Spanish in Higher  Education <ul><li>ACADEMIC vs. OCCUPATIONAL </li></ul><ul><li>LIBERAL ARTS vs. APPLIED ARTS...
Job Proficiency vs.  Whole language <ul><li>“ Boletos, por favor.” </li></ul><ul><li>“ More is less and Less is more.” </l...
Academic Study versus  Command Spanish ® Training <ul><li>ACADEMIC: </li></ul><ul><li>Diffused </li></ul><ul><li>Long peri...
Spanish Language Skills: Benefits to Your Company <ul><li>Improves communication </li></ul><ul><li>Provides for a safer en...
Essential Elements of  Command Spanish ® <ul><li>Audience-specific </li></ul><ul><li>Workplace-specific </li></ul><ul><li>...
Essential Elements of  Command Spanish ® <ul><li>Shorter, limited periods of study </li></ul><ul><li>Concentrated oral/aur...
Command Spanish ®  Manuals <ul><li>Based on job-shadowing </li></ul><ul><li>Validated in English by professionals in field...
Command Spanish ® A Sample Class
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How Command Spanish Works

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How Command Spanish Works

  1. 1. Real Spanish for Real People® Moving Spanish from the Classroom to the Workplace
  2. 2. The Role of Spanish in Higher Education <ul><li>ACADEMIC vs. OCCUPATIONAL </li></ul><ul><li>LIBERAL ARTS vs. APPLIED ARTS </li></ul><ul><li>HUMANITIES vs. VO-TECH </li></ul>
  3. 3. Job Proficiency vs. Whole language <ul><li>“ Boletos, por favor.” </li></ul><ul><li>“ More is less and Less is more.” </li></ul>
  4. 4. Academic Study versus Command Spanish ® Training <ul><li>ACADEMIC: </li></ul><ul><li>Diffused </li></ul><ul><li>Long periods of study </li></ul><ul><li>Grammar based </li></ul><ul><li>Teen language </li></ul><ul><li>Exotic topics </li></ul><ul><li>Spanish for living abroad </li></ul><ul><li>COMMAND SPANISH ® </li></ul><ul><li>Focused </li></ul><ul><li>Short periods of study </li></ul><ul><li>Non-grammar based </li></ul><ul><li>Adult language </li></ul><ul><li>Familiar topics </li></ul><ul><li>Spanish for the United States </li></ul>
  5. 5. Spanish Language Skills: Benefits to Your Company <ul><li>Improves communication </li></ul><ul><li>Provides for a safer environment </li></ul><ul><li>Increases workplace efficiency </li></ul><ul><li>Deepens worker loyalty </li></ul><ul><li>Creates a more positive work environment </li></ul><ul><li>Reduces cross-cultural barriers </li></ul>
  6. 6. Essential Elements of Command Spanish ® <ul><li>Audience-specific </li></ul><ul><li>Workplace-specific </li></ul><ul><li>Limited language </li></ul><ul><li>Predictable protocols and Formulaic Speech Acts </li></ul><ul><li>Momentary Interface </li></ul>
  7. 7. Essential Elements of Command Spanish ® <ul><li>Shorter, limited periods of study </li></ul><ul><li>Concentrated oral/aural skills only </li></ul><ul><li>Cross-cultural training </li></ul><ul><li>Well-defined proficiency objectives </li></ul>
  8. 8. Command Spanish ® Manuals <ul><li>Based on job-shadowing </li></ul><ul><li>Validated in English by professionals in field </li></ul><ul><li>Translated into “generic” Spanish </li></ul><ul><li>Limited speech acts </li></ul><ul><li>Phonetically encoded </li></ul><ul><li>“Take the trainer home with you” </li></ul>
  9. 9. Command Spanish ® A Sample Class

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