What makes a video go viral? Some would say it can’t be known—that there’s no “magic formula.” Still others would say it’s completely formulaic and they’ve got the formula down (one they’re not sharing). We think the answer lies somewhere between both points of view. So, we went on the hunt for the top branded viral videos in hopes of unearthing some of their secrets and best practices to share with you, our Pulse followers.
You’re likely already familiar with some, but we also included some surprise twists. We focused not only on the popularity of any given video—as seen in share and view metrics—but also on how the brands behind the clips engaged in social media in general. Finally, we used our own Sysomos MAP listening tool to monitor some of the online buzz about these videos. We think we came up with some real winners. Take a look for yourself and watch for takeaways that you can apply to your industry.