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Presenter: Ric Dragon, CEO, DragonSearch (@ricdragon)<br />Moderator: Rob Drasin, New York IABC<br />Guest: Sarah Evans, O...
Introductions<br />Ric is CEO of DragonSearch, where he leads strategy for Steuben, the Grammy Foundation, Raritan and mor...
Agenda<br /><ul><li>The NYIABC Social Media Poll
Social Media Process
A Little Social Media Insight
Process Steps
Top Social Media Tools & Tips
Social Media ROI – Talking with the Executives
Q&A</li></li></ul><li>The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
A Little Social Media Insight<br />Patterns of Social Media<br /><ul><li>Self-Identification
Connecting
Engaging</li></ul>@ricdragon<br />
Self-identification<br />
Self-identification<br />
Self-identification<br />
Self-identification<br />
Self-identification<br />
Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each oth...
Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each oth...
Connecting, or group forming<br />
Connecting, or group forming<br />http://inmaps.linkedinlabs.com<br />
Connecting, or group forming<br /><ul><li>Bald guys
Middle-aged guys
Marketing Professionals
Artists
Fathers
Member of the Dragon family
Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)
People who like samurai movies
Toyota drivers
People in this webinar</li></li></ul><li>Engagement<br /><ul><li>Monologue
Dialogue
Multilogue
Transactional</li></li></ul><li>A Process-Based Approach<br />Twitter: @ricdragon<br />
A Process-Based Approach<br /><ul><li>What’s the BIG thing?
How will we know it?
Who am I?
Who are they?
Where are they?
Who influences them?
The game plan</li></li></ul><li>
Any Major influencers emerging?<br />Berkeley Music Students<br />
Brand Voice<br />@ricdragon<br />
Brand Voice<br /><ul><li>Maven
Passion
Community
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The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event

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A one-hour webinar coverage survey results of the Top Social Media Tools for Communications--and how to use them. Presented by Ric Dragon of DragonSearch, Sarah Evans of Sevans Strategy and NYIABC President Rob Drasin. Hosted by Brian Pittman of CommPRO.biz.

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The Communicator's Guide to the Social Media Spectrum: a NYIABC and CommPRO.biz Online Event

  1. 1. Presenter: Ric Dragon, CEO, DragonSearch (@ricdragon)<br />Moderator: Rob Drasin, New York IABC<br />Guest: Sarah Evans, Owner, Sevans Strategy<br />Host: Brian Pittman, CommPRO.biz<br />DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST<br />
  2. 2. Introductions<br />Ric is CEO of DragonSearch, where he leads strategy for Steuben, the Grammy Foundation, Raritan and more. He’s a Google Certified Small Business Trainer and has been featured at SMX East, Conversion Conf, BrandConf, CMS Expo, and BlogWorld, as a speaker on SEO and Social Media.<br />Rob is president of IABC New York and is also president of Trident Communications. He has been called “internal communications’ best kept secret” by Simply Communicate. For 20+ years, his firm has provided insight to help Fortune 500 companies resolve internal communications concerns.<br />Sarah is owner of Sevans Strategy, a PR & new media consultancy. She moderates #journchat, a tweetchat for PR and bloggers, and blogs at Prsarahevans.com. See her in Entrepreneur's Top 10 Hot Startups of 2010, Vanity Fair’s America’s Tweethearts, and Forbes’ 14 Power Women to Follow on Twitter. <br />
  3. 3. Agenda<br /><ul><li>The NYIABC Social Media Poll
  4. 4. Social Media Process
  5. 5. A Little Social Media Insight
  6. 6. Process Steps
  7. 7. Top Social Media Tools & Tips
  8. 8. Social Media ROI – Talking with the Executives
  9. 9. Q&A</li></li></ul><li>The NYIABC Social Media Poll<br />
  10. 10. The NYIABC Social Media Poll<br />
  11. 11. The NYIABC Social Media Poll<br />
  12. 12. The NYIABC Social Media Poll<br />
  13. 13. The NYIABC Social Media Poll<br />
  14. 14. The NYIABC Social Media Poll<br />
  15. 15. The NYIABC Social Media Poll<br />
  16. 16. The NYIABC Social Media Poll<br />
  17. 17. The NYIABC Social Media Poll<br />
  18. 18. The NYIABC Social Media Poll<br />
  19. 19. The NYIABC Social Media Poll<br />
  20. 20. The NYIABC Social Media Poll<br />
  21. 21. The NYIABC Social Media Poll<br />
  22. 22. A Little Social Media Insight<br />Patterns of Social Media<br /><ul><li>Self-Identification
  23. 23. Connecting
  24. 24. Engaging</li></ul>@ricdragon<br />
  25. 25. Self-identification<br />
  26. 26. Self-identification<br />
  27. 27. Self-identification<br />
  28. 28. Self-identification<br />
  29. 29. Self-identification<br />
  30. 30. Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" <br />– Dr. Jacob Levi Moreno<br />
  31. 31. Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" <br />– Dr. Jacob Levi Moreno<br />
  32. 32. Connecting, or group forming<br />
  33. 33. Connecting, or group forming<br />http://inmaps.linkedinlabs.com<br />
  34. 34. Connecting, or group forming<br /><ul><li>Bald guys
  35. 35. Middle-aged guys
  36. 36. Marketing Professionals
  37. 37. Artists
  38. 38. Fathers
  39. 39. Member of the Dragon family
  40. 40. Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)
  41. 41. People who like samurai movies
  42. 42. Toyota drivers
  43. 43. People in this webinar</li></li></ul><li>Engagement<br /><ul><li>Monologue
  44. 44. Dialogue
  45. 45. Multilogue
  46. 46. Transactional</li></li></ul><li>A Process-Based Approach<br />Twitter: @ricdragon<br />
  47. 47. A Process-Based Approach<br /><ul><li>What’s the BIG thing?
  48. 48. How will we know it?
  49. 49. Who am I?
  50. 50. Who are they?
  51. 51. Where are they?
  52. 52. Who influences them?
  53. 53. The game plan</li></li></ul><li>
  54. 54.
  55. 55. Any Major influencers emerging?<br />Berkeley Music Students<br />
  56. 56. Brand Voice<br />@ricdragon<br />
  57. 57. Brand Voice<br /><ul><li>Maven
  58. 58. Passion
  59. 59. Community
  60. 60. Promotional Voice
  61. 61. Others?</li></ul>@ricdragon<br />
  62. 62. Voices<br />@ricdragon<br />
  63. 63. Voices<br />@ricdragon<br />
  64. 64. Voices<br />Voice- Community<br />Twitter: @ricdragon<br />
  65. 65. Voices<br />@ricdragon<br />
  66. 66. Voices<br />@ricdragon<br />
  67. 67. Benchmarking<br /><ul><li>Facebook
  68. 68. Twitter
  69. 69. Blogs
  70. 70. Newsletters
  71. 71. Press Releases
  72. 72. General Search</li></ul>Twitter: @ricdragon<br />
  73. 73. Focus-Plan<br />Focus Plan Document<br />Budget time and resources<br />Budget?<br />Your Time?<br />Staff Time?<br />Twitter: @ricdragon<br />
  74. 74. Focus Plan<br />Focus Plan Document<br />Facebook – 60% <br />Twitter – 20%<br />Flickr – 20%<br />Twitter: @ricdragon<br />
  75. 75. Focus Plan<br />Focus Plan Document<br />Twitter: @ricdragon<br />
  76. 76. Focus Plan Document<br />Focus Plan Document<br />Facebook<br />Post once per day: images, video, new product, event, etc.<br />Gift 5 times per day: like others posts, engage, etc.<br />Monitor each day: every engagement is responded to<br />Build fans each day: find quality, targeted likers<br />Twitter: @ricdragon<br />
  77. 77. In Flight<br />In Flight<br />Twitter: @ricdragon<br />
  78. 78. In Flight<br />In Flight<br />Creative Time/Brainstorming<br />Twitter/FB Flash Mob Internally<br />Work off of the Audience Brainstorm<br />Develop Champions for different media<br />Twitter: @ricdragon<br />
  79. 79. Monitoring and Listening<br />Monitoring & Listening<br />Google Alerts<br />Facebook Trends<br />Tools for archiving Twitter<br />Professional Tools (Raven, Radian6)<br />Twitter: @ricdragon<br />
  80. 80. Monitoring<br />Monitoring & Listening<br />Twitter: @ricdragon<br />
  81. 81. Top Social Media Tools & Tips<br /><ul><li>Facebook
  82. 82. Events are still powerful
  83. 83. @Tagging people
  84. 84. iFrames
  85. 85. Custom Apps – (3rd apps are the easiest)
  86. 86. Sweepstakes & Giveaways</li></li></ul><li>Top Social Media tools & Tips<br /><ul><li>Twitter
  87. 87. Tweet Chats
  88. 88. Timing of announcements
  89. 89. Live Tweeting </li></li></ul><li>Top Social Media tools & Tips<br /><ul><li>LinkedIn
  90. 90. Company Pages
  91. 91. Products and Services
  92. 92. Groups</li></li></ul><li>Top Social Media tools & Tips<br /><ul><li>YouTube
  93. 93. Annotations</li></li></ul><li>Top Social Media tools & Tips<br />
  94. 94. Social MediaTalking with the executives<br />
  95. 95. Social Media ROITalking with the executives<br /><ul><li>Repeat value conversation at each step of the funnel
  96. 96. Discuss other funnel models
  97. 97. Total Lifetime Value
  98. 98. Customer Retention
  99. 99. Contribution to SEO
  100. 100. Risk Mitigation</li></li></ul><li>Q&A<br />Monitoring & Listening<br />Please use the Q&A or Chat tabs to pose <br />questions to Ric, Rob or Sarah now …<br />Twitter: @ricdragon<br />
  101. 101. Resources<br />http://drsr.ch/templates<br />
  102. 102. Thank You!<br />Ric Dragon<br />DragonSearch<br />Kingston, NY 12401/US<br />845.383.0890 | dragon@dragonsearch.net<br />Twitter: @ricdragon<br />

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