The Super Bowl is the ultimate in football. It’s also the ultimate in engaging, entertaining and expensive commercials. As you know, social media has done its part to impact the advertising campaigns—so we are taking a run at finding the commercials with the most winning pre-bowl online buzz.
As we have seen in the past, many ads use their Super Bowl TV time to deliver part of the content during the game while driving viewers to the website to finish the ad’s narrative. But this year, many savvy marketers have mastered the art of the the online tease in the weeks leading up to the game. These campaigns are driving plenty of pre-game social media buzz right now—and we expect it all to culminate in an online and offline ad-fest on Super Bowl XLVI on Sunday, February 5. So which ads will score the biggest win on the big day?
You’ll have to wait until game time to find out. Until then, here are the ads you’re sure to be talking about before the curtain goes up ...