What is the X-factor for corporate reputation? Is it simply how a company’s brand is perceived by the public? Is it the company culture? What about charitable activities, community engagement, corporate leadership and work/life balance?
For us, the answer to all of these is yes. But we also believe corporate reputation starts closer to home, with employee brand ambassadors who best represent the company beyond the office—whether offline or on, and whether via social or traditional media.
You’ll find some unsung heroes—and one guaranteed surprise—in this refreshing collection of small and large companies who see brand ambassadorship the same way. They all recognize that reputation is more than how a company manages its image. It’s also about the principles and people behind corporate actions. We believe we found some stand up – and stand out – winners with stellar employee ambassadors. See what you think …