Mommy bloggers are a fun, fantastic niche with wide-reaching power to influence purchasing power among some 37 million women who read them, according to BlogHer. They write about a full range of issues—their kids, their marriages, their jobs, and the challenges of juggling all the expectations. Some of them are entrepreneurs, running enterprises that cater to the parenting and child market. Some are taking on the cultural norms of parenting with a heavy dose of snark and reality-check honesty. And others are high-level hobby bloggers simply sharing their thoughts on products and services they trust and recommend.
We started our research with Babble’s 2011 list of Top Mommy Bloggers and combed through it to discover which mommy bloggers were engaging on social in our favorite ways. As you know, it’s not just about the numbers of followers. Instead, we prefer to focus on engagement. See what you think!