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Unleash the Online Medium to Impart First-rate
Customer Training
An important statistic
An important statistic
Customers who are fully engaged with an
organization help increase its profitability by 23%.
(Sourc...
But,
how to
engage
customers
effectively?
Customer education is one
of the key methods to
engage customers
Companies,
for years, educated their customers through
Companies,
for years, educated their customers through
A. On-site sessions
B. Seminars
However, on-site sessions
and seminars have 2
fundamental flaws
However, on-site sessions
and seminars have 2
fundamental flaws.
A. Learners are constrained by place and
time.
However, on-site sessions
and seminars have 2
fundamental flaws.
A. Learners are constrained by place and
time.
B. Costs o...
How can these problems
be overcome?
By using the online medium.
How can these problems
be overcome?
You can impart
customer
training of
very high
quality
through
You can impart
customer training of
very high quality
through
1. E-learning courses
2. Webinars
3. Videos
4. Mobile apps
5...
1.E-learning
courses
Digital courses are ideal
to impart customer training
Digital courses are ideal
to impart customer training
because they are highly flexible
and learners can access them
anytim...
Online courses are easy to develop and update.
And, eliminate logistical issues.
2.Webinars
Webinars enable
you to reach
existing and
prospective
customers
throughout the
world
Webinars enable
you to reach
existing and
prospective
customers
throughout the
world
in a convenient
and cost-effective
ma...
Webinars allow you to do much
more than explain the features
and benefits of your products.
They help showcase your
though...
You can record a
webinar and
make it available
on-demand.
3.Videos
Videos are the perfect tools to explain
the functioning of products.
Videos come in very handy
Videos come in very handy
when you cannot provide
live demonstrations of
your products.
3.Mobile apps
Mobile apps are
ideal tools to train
customers
Mobile apps are
ideal tools to train
customers
and be “in touch”
with them.
Mobile apps can be used to
inform the customer about
new product launches.
Mobile apps can be used to
inform the customer about
new product launches.
And, provide tips about using
your existing pro...
3. Social-
networking/micro-
blogging websites
Online social
networks help
spread word
about your
products.
Online social networks
help spread word
about your products.
They can also be used
to develop build
“deeper relationships”...
Twitter is widely used
to scout for sales
opportunities
Twitter is widely used to scout for
sales opportunities
while LinkedIn helps find out details
of potential customers.
But, there is one
MAJOR problem with
online social media.
But, there is one
MAJOR problem with
online social media.
You have no control
over these platforms.
We have seen that the
power of the online
medium can be
harnessed to educate
customers
We have seen that the
power of the online
medium can be
harnessed to educate
customers
Using
1. E-learning courses
2. Webi...
So, go ahead
So, go ahead
and unleash the online medium to provide
wonderful customer training!
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Unleash the Online Medium to Impart First-rate Customer Training

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Unleash the Online Medium to Impart First-rate Customer Training

  1. 1. Unleash the Online Medium to Impart First-rate Customer Training
  2. 2. An important statistic
  3. 3. An important statistic Customers who are fully engaged with an organization help increase its profitability by 23%. (Source: http://www.gallup.com)
  4. 4. But, how to engage customers effectively?
  5. 5. Customer education is one of the key methods to engage customers
  6. 6. Companies, for years, educated their customers through
  7. 7. Companies, for years, educated their customers through A. On-site sessions B. Seminars
  8. 8. However, on-site sessions and seminars have 2 fundamental flaws
  9. 9. However, on-site sessions and seminars have 2 fundamental flaws. A. Learners are constrained by place and time.
  10. 10. However, on-site sessions and seminars have 2 fundamental flaws. A. Learners are constrained by place and time. B. Costs of training are high.
  11. 11. How can these problems be overcome?
  12. 12. By using the online medium. How can these problems be overcome?
  13. 13. You can impart customer training of very high quality through
  14. 14. You can impart customer training of very high quality through 1. E-learning courses 2. Webinars 3. Videos 4. Mobile apps 5. Social
  15. 15. 1.E-learning courses
  16. 16. Digital courses are ideal to impart customer training
  17. 17. Digital courses are ideal to impart customer training because they are highly flexible and learners can access them anytime, anywhere.
  18. 18. Online courses are easy to develop and update. And, eliminate logistical issues.
  19. 19. 2.Webinars
  20. 20. Webinars enable you to reach existing and prospective customers throughout the world
  21. 21. Webinars enable you to reach existing and prospective customers throughout the world in a convenient and cost-effective manner.
  22. 22. Webinars allow you to do much more than explain the features and benefits of your products. They help showcase your thought leadership of the industry.
  23. 23. You can record a webinar and make it available on-demand.
  24. 24. 3.Videos
  25. 25. Videos are the perfect tools to explain the functioning of products.
  26. 26. Videos come in very handy
  27. 27. Videos come in very handy when you cannot provide live demonstrations of your products.
  28. 28. 3.Mobile apps
  29. 29. Mobile apps are ideal tools to train customers
  30. 30. Mobile apps are ideal tools to train customers and be “in touch” with them.
  31. 31. Mobile apps can be used to inform the customer about new product launches.
  32. 32. Mobile apps can be used to inform the customer about new product launches. And, provide tips about using your existing products.
  33. 33. 3. Social- networking/micro- blogging websites
  34. 34. Online social networks help spread word about your products.
  35. 35. Online social networks help spread word about your products. They can also be used to develop build “deeper relationships” with existing customers.
  36. 36. Twitter is widely used to scout for sales opportunities
  37. 37. Twitter is widely used to scout for sales opportunities while LinkedIn helps find out details of potential customers.
  38. 38. But, there is one MAJOR problem with online social media.
  39. 39. But, there is one MAJOR problem with online social media. You have no control over these platforms.
  40. 40. We have seen that the power of the online medium can be harnessed to educate customers
  41. 41. We have seen that the power of the online medium can be harnessed to educate customers Using 1. E-learning courses 2. Webinars 3. Videos 4. Mobile apps
  42. 42. So, go ahead
  43. 43. So, go ahead and unleash the online medium to provide wonderful customer training!

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