Not clarifying the scope can lead to project failure.
Before you start creating a microlearning video:
• Decide between creating a single microlearning
video OR a curriculum of multiple videos.
• Involve main stakeholders early in the project.
• Decide on the budget.
• Check if you need an SME for the content.
• Set a timeline/deadline for the project.
• Figure out if you have required resources
in-house or should outsource the project.
Best Practice 1:
Be Clear on the Scope
Best Practice 2:
To ensure delivery of focused content:
• Identify the learning objective.
• Decide how to meet that objective.
• Use ‘how-to’ videos if required.
Focus on ONE Single Learning Objective
Storytelling has the power to keep the
learners engaged by:
• Jump-starting learners’ imagination.
• Helping learners put their thinking caps on.
• Building an emotional connect with the content.
Best Practice 3:
Leverage the Power of Storytelling
Use ‘micro’ stories for microlearning videos
that include the:
Context Protagonist Problem Solution
Best Practice 4:
Microlearning is all about providing focused,
specific information to learners. So:
• Stay focused on the topic.
• Limit content to that essential to achieve
the learning objective.
Keep to the Script
While choosing your video authoring
tool, keep the format also in mind.
Best Practice 5:
Choose the Right Video Authoring Tool
E.g. Use tools like Vyond, VideoScribe,
or Powtoon if you need visually engaging
animations in your video.
Though content should be creative and visually
compelling, take care NOT to use too many visual
elements, since it can distract the learner.
Best Practice 6:
Make Sure the Video is Engaging
You can use:
• Click-to-learn tabs
• UGC (User-generated content)
Best Practice 7:
Add a Call to Action (CTA)
A call to action helps the learner understand
what he needs to do next.
Adding a CTA at the end of the microlearning
video will encourage the learner to apply the
knowledge in real-world situations.