Runkeeper Policy Primer


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Runkeeper is a great fitness tracking and monitoring application. However, what are we really signing up to when we click the agree to terms button? This Policy Primer discusses and explores such issues including copyright, use of personal data, and privacy.

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Runkeeper Policy Primer

  1. 1. Policy Primer Runkeeper Terms of Services and Privacy Policy This work is licensed under : Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported Licence
  2. 2. Do you enjoy fitness? (Running Girl, 2005)
  3. 3. Introducing Runkeeper! (Runkeeper Profile, 2011).
  4. 4. But what exactly is Runkeeper?
  5. 5. Runkeeper is a website and mobile application that allows you to: - track; - manage; and - share you fitness activities. (Runkeeper, 2008)
  6. 6. But wait! Let’s first take a quick look at some important information called the….
  7. 7. Terms of Services and Privacy Policy (Paper Mountain, 2013)
  8. 8. After all, by using Runkeeper we are acknowledging that we have: “read, understood and agree to be bound by Runkeeper’s Terms of Use and Privacy Policy” (Runkeeper 2013).
  9. 9. RUNKEEPER SERVICE To enhance your fitness tracking experience, Runkeeper’s service provides for the delivery of content.
  10. 10. Content may include: - fitness goals; - personal records; - maps; and - history. (Runkeeper, 2011)
  11. 11. Thinking of using content outside the Terms of Use?
  12. 12. Runkeeper’s content is protected by copyright laws, unauthorised use may violate copyright, trademark and other laws. (Barb Wire Fence, 2007).
  13. 13. The Terms of Services state that you may not: “sell, transfer, assign, license, sublicense, or modify the Content or reproduce, display, publicly perform, make a derivative version of, distribute, or otherwise use the Content in any way for any public or commercial purpose, except to utilize features of the Services that, by their nature, involve publishing or sharing of Content with the public” (Runkeeper 2013).
  14. 14. If you do happen to violate such terms…
  15. 15. Your permission to access and or use the Content and Services may automatically terminate and… “you must immediately destroy any copies you have made of the Content” (Runkeeper, 2013). (Padlock, 2012).
  16. 16. While Runkeeper is providing content to assist users in achieving their fitness goals, it is also collecting information from them while using the fitness tracking services. (Security Camera Marco , 2012).
  17. 17. PRIVACY Runkeeper’s Privacy Policy sets out the policies with regards to collected information such as personally identifiable data.
  18. 18. But where is my personal data going? (Question, 2007).
  19. 19. Well, according to Runkeeper’s Privacy Policy, your data may be transferred from your current location to Runkeeper’s office in the USA and other countries.
  20. 20. But what is my personal data Being used for? (Question, 2007).
  21. 21. Well, information collected includes real-time geographic and location data that allows Runkeeper to provide activities such as fitness mapping. (Runkeeper, 2012).
  22. 22. Runkeeper also conducts research on personal data such as demographics, interests and behaviour, in an effort to better serve and understand its users. (Sports and Academics, 2010).
  23. 23. Collecting information to provide us with better products and services sounds fine right? (Thinking, 2007).
  24. 24. While this can be true, Runkeeper also discloses that in the event of a “sale, merger or reorganisation” personal data may be part of the transferred asset. (Runkeeper 2013). (Stuff for sale here, 2008).
  25. 25. DECISIONS So remember, YOU always have a choice when ticking the Agree to Terms box.
  26. 26. If you do accept the terms, remember to check in every now and then, as Runkeeper reserves the right to modify their policy at any time without prior notice.
  27. 27. It is also important to note that: Runkeeper’s policy provides its users with the ability to use the services without providing personal data. In doing so however, you may not be able use all the services and features available.
  28. 28. Bibliography Barb Wire Fence. (2007). Retrieved from: More programming. (2007). Retrieved from: Padlock. (2012). Retrieved from: Paper Mountain. (2013). Retrieved from: Thinking. (2007). Retrieved from: Runkeeper. (2013). Retrieved from: Runkeeper. (2012). Retrieved from: Runkeeper. (2011). Retrieved from: Runkeeper. (2008). Retrieved from: Runkeeper Profile. (2011). Retrieved from:
  29. 29. Running Girl. (2005). Retrieved from: Question! (2007). Retrieved from: Security Camera Marco. (2012). Retrieved from: Sports and Academics. (2010). Retrieved from: Stuff for sale here. (2008). Retrieved from;