KNOWING YOUR AUDIENCE -What is your goal: -To inform -To Persuade What do you want your listeners to remember or do? Audience categories:Friendly, Neutral, Uninterested and Hostile
KNOWING YOUR AUDIENCEGathering information: Formally: Construct a formal survey Informally: Observe and ask questions
CAPTURING ATTENTION IN THE INTRODUCTION Capture their attention: Jokes, story, quotation Identify yourself: Your position, knowledge or experience. Preview the main points: the direction the presentation will take.
ORGANIZING THE BODY Organizing your ideas: Chronology Geography Comparison/contrast Journalism Importance Etc.
SUMMARIZING THE CONCLUSION “Listeners remember the conclusion more than any other part of a speech” 3 Goals Summarize main themes Leave audience with memorable take-away Leave stadium with powerful statement
SUMMARIZING THE CONCLUSION Gaining and Keeping Audience Attention A promise Drama Visuals Self-interest Questions Samples Movement Demonstration Eye Contact
BUILDING AUDIENCE RAPPORTLIKE A PRO Effective Imagery Analogies Metaphors Similes Personal Anecdotes Personalized Statistics Worst-and-best case scenarios
BUILDING AUDIENCE RAPPORT LIKE A PRO Nonverbal Messages Verbal Signposts Look Terrific Previewing: Let’s now Animate your Body consider… Punctuate your Words Speak Extemporaneously Summarizing: Let me review… Get out from behind the podium Vary your facial expression Switching directions: I’ve argued that… Now let’s move to…
VISUAL AIDS Multimedia Slides Transparencies Handouts Flipcharts or Whiteboards Video Objects for demonstration Sound
PROS AND CONS Professional Appearance, Easy Preparation, Audience Participation, Accurate Representations Incompatibility issues, outdated presentation methods, loss of audience
DESIGNING A MULTIMEDIAPRESENTATION 3x3 Writing Process Analyzing the Situation Anticipating the Audience Adapting Text and Color Researching, Organizing, Composing
STEPS FOR MAKING A POWERFULMULTIMEDIA PRESENTATION1) Begin with text2) Select background and fonts3) Insert images and graphics4) Add special effects5) Move your presentation to the Internet6) Engage the audience
TIPS FOR PERFORMING LIKE A PROFESSIONAL AND KEEPING AUDIENCE ENGAGED Know your material Do not read the slides Make the lights as bright as possible Use remote control and laser pointer Do not leave a slide on the screen when you are no longer discussing it
DELIVERY TECHNIQUESBefore the presentation Prepare thoroughly Do not memorize Rehearse Time yourself Check the room Get to know the audience Practice stress reduction
DELIVERY TECHNIQUESDuring Presentation Begin with pause Memorize first sentence Maintain eye contact Control your voice Hand gestures Move naturally Use visual aids Summarize main points
DELIVERY TECHNIQUESAfter presentation Distribute handouts Answer questions Reinforce main points Control your audience End with summary
AVOIDING STAGE FRIGHT Breathe deeply Convert the fear to positive attitude Know the topic well Practice your relaxation skills before performing. Encourage yourself Use some visuals to shift the audiences’ focus If you make any stumbles, ignore it After finish, feel proud of yourself
DO SOME LANGUAGE ADAPTATIONS. Choose simply, neutral language. Use short sentence, avoid jargon and idioms. Speak comparatively slow. Pause frequently.
ADOPT CROSS-CULTURALCOMMUNICATION SKILLS. Anticipate expectations and perception of your audiences. Consider breaking the presentation into short segments with topics separately, Encourage discussion after each break, According to the audiences’ expectations, adjust the content of your presentation.
ADOPT CROSS-CULTURALCOMMUNICATION SKILLS. Distribute translated handouts for important information in your presentation Repeated audiences’ questions, rephrase the question, make sure to fully understand the questions Be formal, use only honorific and last names; use academic or business titles
MAKING TELEPHONE CALL SKILLS Before the call, make a mini-agenda. Be courteous, cheerful, and accurate, smile at that person even though he can’t see you. If the person you are calling is not in, leave complete voice mail messages.
RECEIVING TELEPHONE SKILLS Answer no later than the third ring When you receive telephone calls, identify yourself immediately Be responsive and helpful, be professional If you transfer calls, explain what you’re doing
VOICE MAIL SKILLS Identify the voice mail message system on business stationery and cards Use warm and informative greeting Check message, make sure it sounds inviting, sincere and understandable
SOURCE AND REFERENCEAntion, Tom. "Public Speaking -- Be the Best You Can Be ." Advanced Public Speaking Institute. Advanced Public Speaking Institute, 2011. Web. 9 Nov 2011. <http://www.public-speaking.org/index.htm>."Business Communication: Process And Product ." Zenome. Zenome, 2011. Web. 9 Nov 2011. <http://www.zenome.com/directory/ index.php?parentID=007.063&desc=Business_Communication:_Process_And_Product>.Gaulke, Sue. "101 Ways to Captivate A Business Audience." Google Books. 1997. Web. 7 Nov. 2011. <books.google.ca/books?hl=en&lr=&id=EyEM7In-37oC&oi=fnd&pg=PR13&dq=captivating+audiences +attention+in+business&ots=94Qt4_70fJ&sig=hs3BQTwaVY6t-k_5aaLnulk9-K4#v=onepage&q&f=false >.Gousie, Gene. "Speaking With Confidence." Education Resources Information Center. 1997. Web. 7 Nov. 2011. <eric.ed.gov/PDFS/ED411558.pdf >.Guffey, Mary Ellen. Business Communication: Process and Product. First custom edition. Toronto: Nelson Education Ltd., 201 375-400. Print.Mendes, Silvia. “Steps for How to Prepare an Effective Oral Presentation.” Web. 12 Oct 2011 <http://www.ehow.com/how_6527912_steps-prepare-effective-oral-presentation.html>.
BIBLIOGRAPHY"Public Speaking." Wikipedia. Wikipedia, 7 Nov 2011. Web. 9 Nov 2011. <http://en.wikipedia.org/wiki/Public_speaking>.Sampson, Eleri. "Creative Business Presentations." Google Books. Biddles Ltd, 2003. Web. 7 Nov. 2011. <books.google.ca/books?hl=en&lr=&id=_kina0sHRBAC&oi=fnd&pg= PA1&dq=business+presentations&ots=C3p8D_iBqx&sig=k8gcALGqj xfoCVoD49WgtCE82Ks#v=onepage&q&f=false >.Warschaw, Cathy. “Top 10 Telephone Skills” Warschaw Learning Institute.” Web. 3 Oct 2011<http://www.streetdirectory.com/travel_guide/18775/corporate_ matters/top_10_telephone_skills.htm>.