A unique Android-based TV stick aimed at enabling families to communicate, share content, interact and play via the TV - no matter where each individual may be located - is to be launched at CES, Las Vegas.
Android based tv stick converts any tv into a family communications center
Android-based TV stick converts any TV into a family
Bob, the new family TV stick, provides families with
intuitive and exciting interactive communications
A unique Android-based TV stick aimed at enabling
families to communicate, share content, interact
and play via the TV - no matter where each
individual may be located - is to be launched at
CES, Las Vegas.
The new HDMI TV stick - called Bob and developed
by Meet-Bob Ltd. - is designed to provide families
with intuitive and exciting interactive
communication options. It easily turns any TV into
a content and communications center, enabling
family members to watch TV shows, movies or
videos together; easily share favorite content and
special moments with each other; keep-in-touch
(using a web-cam) and play games with one
another - even if they are on different sides of the
The Bob stick can be easily carried anywhere,
making any TV part of the family network.
Content providers, brands, retailers or any
companies interested in extending their reach to
the family living room, are provided with a
refreshing new family-oriented product offering
unique marketing opportunities. The Bob stick
enables the efficient delivery of content (live
channels, VOD and games), the promotion of
products and services and micro-targeted
campaigns directly to the family's TV. Bob's social
nature and its unique interactive capabilities, allow
it to target families in an entirely new way,
strengthening brand loyalty, increasing viewer
engagement and opening new revenue
Moreover, with the Bob stick the user experience is
fully personalized. Every family member has a
personal login and is offered relevant features and
content to fit their profile.
"Technology was supposed to get us closer; it has
opened the boundaries and has become a
commodity enabling us to communicate easily with
anyone, anywhere," said Sigalit Klimovsky, CEO of
Meet-Bob Ltd. "But while we connect more with a
bigger group of people, we interact and
communicate less with the people we care about
our family. We believe technology can do more for
us and bring the people we love closer together
and that's what Bob is designed to do," she added.
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