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Have you noticed lately that some Youtube videos have these awesome thumbnail images, that show up in search results? These are called custom thumbnail images, and they are not part of the video content, like the ones that Youtube selects for you after you upload a video. These images are created for the video in a separate graphics program - like photoshop for example - and then uploaded to Youtube via the editing section in your Youtube channel manager access.
It seems though, not everyone can do this yet. One thing that you do need - is to be in good standing as Youtube channel owner. I can definitely see why Youtube would not let spammy channel owners get this kind of power, since they are likely to create some images of girls in bathing suits to attract extra attention to a non-related video.
Watch the video below to see how to create your own awesome custom thumbnail images, and you'll see why such a feature could drastically improve your click-through rate when your video shows up on a Google or Youtube search results page.