1.
Smart Innovations for Sustainable Cities
LOCATION BASED SERVICES
Tomasz Gruszczyński – Business Solution Manager
Brussels, September 9, 2016

2.
1. The vision of Smart City
2. Smart Mobility
3. Smart Retail
4. Smart Entertainment
AGENDA
5. Smart Stadium
6. Smart Parking
7. Business Model

3.
TODAY’S WORLD
• Currently 28 megacities,
41 by 2030
• Growth of urban
population by 2050 – 66%
• 12 billion internet-
connected devices
• By 2020 is 33 billion
devices, per person 4.3

4.
• Urban space development
vision
• Integration with multiple
ICT
• Comarch delivers rich
media touchpoints
• Interaction with residents,
tourists and business
partners
• Enhance quality of life
COMARCH SMART
CITY

5.
Smart Mobility
• Eliminates transport and
traffic frustrations
• Smooths the process of
getting from place to place
• Creates harmony of
sustainable society
• Reduced impact on the
planet

6.
Smart Mobility
Funcionality
• Trip planner
• Timetables
• Real-time
alerts/notifications
• Guidance
• Mobile payments
• …

7.
Smart Retail
• Deliver in-store offers and
e-catalogue to target
shoppers
• Guide visitors with floor
plan, events, and the
sales for boost in traffic
and revenue
• Attract new customers
with coupons
• Express pre-order &
pickup service
• Offers can draw people
into shops, restaurants
and commerce spaces

8.
PROXIMITY
MARKETING
Cellular
technology to
identify
mobile-device
users that are
within certain
location of a
business
Tailored
messages and
promotions
Deep
understating of
customers,
their needs,
wants and
patterns in
behaviour
Ability to
interact with
millions of
mobile
phones

9.
Comarch Beacons
• Piece of hardware
broadcasting radio signals
• The goal is to understand
how people behave and
engage with products in
stores
• Data form the beacons can
be used to improve
customer experience, bring
new revenue streams
• Offers tailored to
customers profiles, current
location and shopping
preferences

10.
CREATE ENVIRONMENT FOR CUSTOMER INTERACTION

11.
3. Vacuum
cleaner
2. Sport
video
camera
1. Smartphones
4. Coffee
maker
5. CD radio

12.
Smart Entertainment
• Enagemant
• Urban games
• Community
• Competition
• Real-time information
• Discovery
• Fun

13.
SMART ENTERTAINMENT – OUTDOOR APPROACH
- GUIDE ME to the best places & services
- PROVIDE ME INFORMATION about a
monument in front of me
- HAVE FUN (specific games for tourists,
e.g. follow most interesting places)

14.
SMART ENTERTAINMENT – INDOOR APPROACH
- GUIDE ME
- FIND INFORMATION ABOUT AN
OBJECT/PLACE/MONUMENT

15.
• Software platform integrates
services for the audience,
enriches the experience of
presence in the stadium
• Solution allows gather
information about spectators,
analysis data and distribute
various type of messages
and notifications to
application users
Smart Stadium

16.
• Proximity marketing
• Real-time interaction
during event
• Integration with a loyalty
program
• Gamification
• Seat map, coupons, offers
from mechants and official
store
• Business Intelligence
• Mobile payment
Smart Stadium
Functionality

17.
• Modern and innovative solution
for operate and manage indoor
& outdoor parking lots.
• Smart Parking analyse, collect
and deliver occupied/vacancy
parking spacesfor all kinds of
parking.
• Thanks to advanced intelligent
video analytics algorithms
system also allow to detect
spaces in parking lots zones
without clearly marked parking
bays.
Smart Parking

18.
• Free spaces indication
• Space reservation
• Navigate to the location
• Standard parking, VIP area
• Learning/adaptive system
• Different type of sensors: a
video camera, an
electromagnetic sensor,
infrared, photocell or ultrasound
• Plate recognition
• Parking fees payment
Smart Parking
Funcionality