1.
HOW TO USE COLLECTED DATA
IN THE MULTI-CHANNEL APPROACH?
Your User Manual to Successful Loyalty Actions
Comarch Loyalty Breakfast 2017
Maximize profitability thanks to customer insights from Loyalty & Gamification programs

2.
joanna.gaweda@comarch.com
JOANNA GAWEDA
CRM&Marketing Consulting Director
European Countries

3.
INTEGRATED LOYALTY
PROGRAM PROCESSING
 Customer Profiles
 Purchases & Comm
& Actions
 Social media data
 Geolocation data
INTEGRATED
GAMIFICATION PROGRAM
 Lifestyles
 Personal profiles
 Reasons „why”
 Personal aspirations
BUSINESS INTELLIGENCE
INSIGHTS
 Customer Clusters
 Next Best Offers
 Promotion sensivity
 Reasons „why”
VASTE AMOUNTS OF DATA

4.
Profits via highest
possible level of
personalization
Profits via highest possible level
of relevancy
& accuracy
Profits via
strongest possible
impact on decision
making
HOW TO USE THEM TO MAXIMIZE PROFITS?
1. MICROTARGETING 2. COMMUNICATION 3. SALES SUPPORT

5.
REAL-TIME
OMNICHANNEL
TRANSACTION
PROCESSING
 Attribute
 Benefits
 Gifts
 Counters
 Coupon
 Discount
 Points
 Recognition Tiers
 Promoter Profit
 Lottery
 POS Message
 Notification
 Email
 SMS
 Mobile
 Facebook
 Purchase
 Points Issuance
 Customer Attribute Changed
 Balance Inquiry
 Redemption
 Member-get-member
 Points Correction
 Points Expiration
 Customer Opt-in
 Redemption Refund
 Customer Registration
 Transaction Reversal
 Customer Survey
 Coupon Redemption
 Points Donation
 Events Participation
 Points Purchase
 Points Transfer
 Beacons Signal
SOURCE EVENT RESULTING EVENT
MICRO-TARGETING – User manual

6.
The Power of COMMUNICATION – Use Case

7.
The Power of MICRO-TARGETING – Use Case

8.
The Power of SALES SUPPORT – Use Case

9.
THE POWER OF COMMUNICATION – USE CASE
SOURCE
EVENT
Product Purchase
Customer Attribute Changed
Points Donation
Member-get-member

10.
Merchandising Support In-Store Sales Support
Online Sales Support Management Support
THE POWER OF SALES SUPPORT – USE CASE

11.
LIVE DEMO
Loyalty Business Rules Engine (CLM)
 Interactive Marketing Calendar & Multistage
Campaigns Flows (CCM)
 Gamification Engine (CCE)
 Social Mining Tools (CSM)
 Recommendation Engine (BI)
 Beacons & IoT Platform
 Real-time and Omnichannel Integration
 Consulting services & Program Management
 Creative Services

12.
THANK YOU
Joanna Gawęda
CRM&Marketing Consulting Director
European Countries
joanna.gaweda@comarch.com + 32 473 72 00 09 Comarch.com