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How to use collected data in the multi-channel approach?

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How to maximize the value of data gathered from loyalty programs and gamification? How to create a connected space for your customer with maximum benefits for your customer and yourself?

Published in: Marketing
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How to use collected data in the multi-channel approach?

  1. 1. HOW TO USE COLLECTED DATA IN THE MULTI-CHANNEL APPROACH? Your User Manual to Successful Loyalty Actions Comarch Loyalty Breakfast 2017 Maximize profitability thanks to customer insights from Loyalty & Gamification programs
  2. 2. joanna.gaweda@comarch.com JOANNA GAWEDA CRM&Marketing Consulting Director European Countries
  3. 3. INTEGRATED LOYALTY PROGRAM PROCESSING  Customer Profiles  Purchases & Comm & Actions  Social media data  Geolocation data INTEGRATED GAMIFICATION PROGRAM  Lifestyles  Personal profiles  Reasons „why”  Personal aspirations BUSINESS INTELLIGENCE INSIGHTS  Customer Clusters  Next Best Offers  Promotion sensivity  Reasons „why” VASTE AMOUNTS OF DATA
  4. 4. Profits via highest possible level of personalization Profits via highest possible level of relevancy & accuracy Profits via strongest possible impact on decision making HOW TO USE THEM TO MAXIMIZE PROFITS? 1. MICROTARGETING 2. COMMUNICATION 3. SALES SUPPORT
  5. 5. REAL-TIME OMNICHANNEL TRANSACTION PROCESSING  Attribute  Benefits  Gifts  Counters  Coupon  Discount  Points  Recognition Tiers  Promoter Profit  Lottery  POS Message  Notification  Email  SMS  Mobile  Facebook  Purchase  Points Issuance  Customer Attribute Changed  Balance Inquiry  Redemption  Member-get-member  Points Correction  Points Expiration  Customer Opt-in  Redemption Refund  Customer Registration  Transaction Reversal  Customer Survey  Coupon Redemption  Points Donation  Events Participation  Points Purchase  Points Transfer  Beacons Signal SOURCE EVENT RESULTING EVENT MICRO-TARGETING – User manual
  6. 6. The Power of COMMUNICATION – Use Case
  7. 7. The Power of MICRO-TARGETING – Use Case
  8. 8. The Power of SALES SUPPORT – Use Case
  9. 9. THE POWER OF COMMUNICATION – USE CASE SOURCE EVENT Product Purchase Customer Attribute Changed Points Donation Member-get-member
  10. 10. Merchandising Support In-Store Sales Support Online Sales Support Management Support THE POWER OF SALES SUPPORT – USE CASE
  11. 11. LIVE DEMO Loyalty Business Rules Engine (CLM)  Interactive Marketing Calendar & Multistage Campaigns Flows (CCM)  Gamification Engine (CCE)  Social Mining Tools (CSM)  Recommendation Engine (BI)  Beacons & IoT Platform  Real-time and Omnichannel Integration  Consulting services & Program Management  Creative Services
  12. 12. THANK YOU Joanna Gawęda CRM&Marketing Consulting Director European Countries joanna.gaweda@comarch.com + 32 473 72 00 09 Comarch.com

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