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The MD&D industry is in constant flux with companies making deep changes to their sales and marketing structures on what can seem to be an ongoing basis. MD&D constantly appears to be trying to do more with less.
Is it even possible to make these kind of changes and still grow your business? The answer to the question is "Yes, with Smarketing". With a well-aligned Sales and Marketing team (or “Healthcare Smarketing Team) the digital marketing experts can attract prospects, nurture them until they become leads and develop their trust and relationship with the company until they are Marketing Qualified Leads that can be passed onto a ready and waiting sales team.
This approach reduces sales preparation time, reduces a sales teams reliance on prospecting to find leads and shortens sales cycles.