Sessions 1-25 - the red thread

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http://university.commetrics.com ==> These slides outline some of the material presented at the Lorange.org business institute

How do these different puzzle pieces fit together. Making sense out of it all.

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Sessions 1-25 - the red thread

  1. 1. My.ComMetrics.comComMetrics Session - Making sense of it all Sessions 1 – 25 http://www.slideshare.net/ComMetricsUniversity Latest version can be found here just before class Presented by http://www.YouTube/ComMetrics ComMetrics – videos http://info.cytrap.eu/?p=134 social media trends 2011 http://info.cytrap.eu/?p=176 ComMetrics blog checklist Urs E. Gattiker , Ph.D. 2008_06_16
  2. 2. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 3/4 You have to have a strategy that makes sense staff. Most innovation processes take time and things do not always work out. Style does matter and you must focus (who is your target, what is your gadget supposed to do exactly – that applies to B2C as well as B2B) Conflicting triangle – stakeholders, customers, investors How to manage innovation while keeping risks manageable, being compliant and making money therewhile balancing the conflicting triangle successfully? 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  3. 3. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 8 Risk management, data and information Wrong data You may have wrong or inaccurate data (e.g., research report, data warheous) or your market growth forecasts are wrong. How can we reduce risks or make sure that if it happens we do not go bankrupt or damage our reputation ... (e.g., UBS, Swissair, etc.) How do you manage this risk? 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  4. 4. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 9 Because there are laws how do we administer our Compliance processes that we can satisfy the regulator that we followed best practice and comply to local and international regulation? Good governance: Have an email, phone # of your compliance people on the webpage (Germany = data protection officer in Germany) also means IT security people are not responsible for privacy Principle-based standards/rules say .... Their spirit must be observed as well as their letter Rule-based – lawyers and autiors love because you can show with check boxes that you did it 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  5. 5. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 9 How can I show that my innovation will not cause Governance harm or result in undesirable outcomes, such as: - children playing with my new toy getting hurt - electric motor that is started the wrong way – explodes - if my junior auditor oversaw something in the books ... - if the ICE train‘s wheels crack and it gets derailed... - if my database is hacked .... - that my parfume does not cause harm to people with sensitive skin - if data is added incorrectly resulting in incorrect forecasts - that patient tests were administered ethically and ... - did not help (passively or actively) clients evade taxes 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  6. 6. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 10 Using data smartly Trust vs. checking Make sure that data are of good quality. Having data from 2 sources instead of 1 helps. We have too much data and we do not always know what we have and how to make sense out of it Commercial opportunities = allowing people to make sense out of their data 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  7. 7. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 11 Can I outsource innovation? What is crowdsourcing? TODAY Wikipedia oruser groups asking for help...: Quality - asking other knowledgeable people to help you solve a problem, such as UBS and Living Case - can people crowds innovate – Bill Gates says NO but they can help you improve a product – see lead-users - how do people process information (e.g., sales brochure) and how does this affect the possible success of your innovation or failure to convince customers - how does crowdsourcing relate to information processing 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  8. 8. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 11 Apple uses crowdsourcing with its Apps TODAY Quality Crowdsourcing allows me to get help from others, save Compliance costs, work faster However, there are also risks, such as: confidentiality, industrial espionage and, most importantly, managing the project‘s progress smartly In turn, do you meet all regulations and comply with such things as privacy, copyright, patents, trademark, etc. 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  9. 9. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 14 Warren Buffett TODAY Manage risk by understanding what you try to invest in rationality (understand your customer‘s problem) does not exist Managing your process (e.g., logistics, production) requires that you work with suppliers, and customers. Trust is a must But there are risks ... Uppsetting customers, investors fail to understand.... Continuous improvement helps staying competitive 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  10. 10. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 23 Outsourcing Friday Should you use on-shore, off-shore model Managing data & Responsibility How can you best decide what to outsource, where & with whom? Risks are such that you pass on know-how and depend on another party (quality of service, compliance, governance) . You also no longer have the knowledge in-house – will this affect innovation? 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  11. 11. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 23 Outsourcing Friday Small business may outsource accounting & tax services, Managing data & Responsibility Larger companies could outsource IT, e-mail scanning against malware/viruses, logistics (with DHL) Risks are how good is the service from IT internally versus from the outsourcer - customer is king but does it work? You rarely save money by outsourcing but can, if it works, get better service for the same amount of money 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  12. 12. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 24 Cloud computing is Outsourcing Friday Compliance Cost Why do companies outsource and use cloud computing to do so? What is being outsourced exactly? SaaS, PaaS, IaaS Risks are manifold and you have to make sure that compliance, reliability of your service, and so forth are assured 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  13. 13. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 25 Using all this info from Sessions 3-25 to drive down costs, Friday improve revenue and hopefully increase profit Innovation involves risk taking (Failure, Compliance, Liability, etc.) and addressing the cost vs. benefits issues You must use your limited resources smarter than the competitor – using customer data to improve your product faster than the other guy How can you get more for your bang of the buck (underdog) - in order to be winning against the big guys 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  14. 14. ComMetrics _How does this all relate to „Business Drives Info Mgmt?“ Session 25 Using all this info from Sessions 3-25 to drive down costs, Friday improve revenue and hopefully increase profit You can build your brand, manage your reputation but you must take care of your cash flow Usefulness beats usability --- and design is secondary (not always see Alessi ) - your innovation and product changes must help clients solve problems better How can you use your data to get the information needed to serve your clients better than the competition 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  15. 15. ComMetrics _One more thing All is like a puzzle ... You put the pieces together and sooner than you think you get the picture. Whatever you do with your social media activities (Facebook, Blog, Smartphone App, etc.), focus on your target group(s) Why is what I do of value to my target audience (e.g., clients or suppliers). If they are not interested, why do it? No, what works for Amazon (B2C) may not work for ABB (B2B Sometimes social media is nothing more or less than a shop window. Show me what you got and I might be willing to buy. 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  16. 16. My.ComMetrics.comComMetrics Session 13: Crowdsourcing & innovation:Twitter predicts stock index... Presented by http://My.ComMetrics.com (free registration) http://ComMetrics.com (blog) Roentgenstrasse 49 Street http://info.cytrap.eu/?p=134 social media trends 2011 CH-8005 Zuerich Zip Code Switzerland Country http://info.cytrap.eu/?p=176 ComMetrics blog checklist +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk Urs E. Gattiker , Ph.D. www.ComMetrics.com URL 2008_06_16

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