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SOCIAL MEDIA Webinar video & slides http://university.commetrics.com/articles/2011-webinar-nr-6-social-media-roi/#comments
2 TIPS FOR BETTER RESOURCE ALLOCATION, NAMELY:
1. What is the best social media channel for me and my organization (e.g., Twitter or Facebook)?
2. What is the best way to get the biggest bang for my buck?
How to put it into practice.