How to best allocate scarce resources: NGOs & charities ComMetrics

1,174 views

Published on

SOCIAL MEDIA Webinar video & slides http://university.commetrics.com/articles/2011-webinar-nr-6-social-media-roi/#comments

2 TIPS FOR BETTER RESOURCE ALLOCATION, NAMELY:
1. What is the best social media channel for me and my organization (e.g., Twitter or Facebook)?
2. What is the best way to get the biggest bang for my buck?

How to put it into practice.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,174
On SlideShare
0
From Embeds
0
Number of Embeds
138
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to best allocate scarce resources: NGOs & charities ComMetrics

  1. 1. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 06 2011-04-26 Social media: How to best allocate scarce resources Presented by: Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cel Prof. Urs E. Gattiker , Ph.D. 2008_06_16 www.ComMetrics.com URL
  2. 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs GmbH. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management while fostering revenue growth. 2011_04_12 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  3. 3. ComMetrics just read this http://university.commetrics.com/?page_id=130 mail program – Want to know how to use RSS in Outlook, Mozilla Tunderbird e- _Case – Krebsliga („Swiss Cancer League“) 2011_04_12 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  4. 4. ComMetrics _Case – Krebsliga #1 What should we use to support self-help groups – Challenge cancer victims – with social media? Twitter? Facebook? Discussion group? Blog? Strategy: We want to have more impact within 1 year Solution Assess with target audience – would this be useful? Develop a plan, implement, assess, benchmark 2011_04_12 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  5. 5. ComMetrics _Why it matters – 2 gold nuggets for today Objective = have you walk away with a clear understanding: 1 – Which is the best social media channel for us (e.g., Twitter or Facebook?) 2 – How can we get the biggest bank for the buck or the most out of social media to promote our cause? SOS – call us – we can help ==> info at CyTRAP.eu 2011_04_12 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  6. 6. ComMetrics _1 What is the best channel for us? Let your audience know what social channels you use 2011_04_12 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  7. 7. ComMetrics _1 What is the best channel for us? Have your Facebook page.... Refer people to other interesting material on other sites, your own, blog, etc. 2011_04_12 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  8. 8. ComMetrics _1 What is the best channel for us? Remember, your staff is on social networks as well, they can help you reach more people ... Thereby allowing you to connect to their network as done here with this personal Facebook page. 2011_04_12 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  9. 9. ComMetrics _2 How to get the biggest bang for the buck? If you have to do it in more than one language tweets might differ. However, the reason for tweeting in either language stays the same, namely ... 2011_04_12 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  10. 10. ComMetrics _2 how to get the biggest bang for the buck Disaster news is always popular Does it add value Does it give a URL Does it call for action Does it make it easy to donate 2011_04_12 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  11. 11. ComMetrics _2 golden nuggets for today.... make it easy to engage/donate 1 – Which is the best social media channel for us (e.g., Twitter or Facebook?) Focus on one, two ... but start with one at the time http://www.redcross.org.uk/  2011_04_12 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  12. 12. ComMetrics _2 golden nuggets for today.... make it easy to engage/donate 2 – Emotions, content, NEWS is what stakeholders want What did you do with my money How can I help What is the organization doing where & for whom 2011_04_12 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  13. 13. ComMetrics _Please – can you help me? Watch short video get slides – please write a comment http://university.commetrics.com/ about this webinar - why did it help you? - what else do you need? 2 – last webinar in this series on May 10 2011_04_12 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  14. 14. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 06 2011-04-26 How can benchmarking work for you http://My.ComMetrics.com - free blog benchmarking Presented by: Street Roentgenstrasse 49 CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice SOS – call us –we can help +41(0)76 200 7778 Cell 2008_06_16 Prof. Urs E. Gattiker , Ph.D. www.ComMetrics.com URL

×