ComMetrics
2008_06_16
ComMetrics University
Coffee Break Webinar Nr. 22
Tuesday November 30, 2010 – 12:30 Deutsch => 16:00...
ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114
My name is Urs E. Ga...
ComMetrics
_ check out http://My.ComMetrics.com
2010_11_10
ComMetrics Blog Impact index:
==> http://howto.commetrics.com/?...
ComMetrics
_An example – reach out
to clients and target audience
#1 how can we reach our target audience (e.g., clients)
...
ComMetrics
_An example – reach out
to clients and
target audience
#1 how can we reach our target audience (e.g., clients)
...
ComMetrics
_My objective is:
Have you walk away with a clear understanding how you can
leverage social media marketing – T...
ComMetrics
_3 Why it matters – 3 gold nuggets for today
1 Average revenue per user/customer or supporter
2 Law of diminish...
ComMetrics
- average .... per client , member, supplier, employee
- average... donation, sale returns, request for more in...
ComMetrics
_2 Rule of diminishing returns
- learning curve with social media marketing
- posting on Twitter, Facebook, Xin...
ComMetrics
_3 KISS your client
it is okay
- we love our customers
- if you do:
you MUST make it a
KISS experience
2010_11_...
ComMetrics
_One last thing....
- Average-Return per User ARPU - watch the trends
- rate of diminishing return – find yours...
ComMetrics
_One more thing
2010_11_30
Focus on client, KISS, etc.
How to loose focus, KISS
>Introduction >Purpose >HowTo >...
ComMetrics
_One more thing
2010_11_30
Next webinar will be about:
2011 trendwatch webinar: Social media monitoring and ROI...
ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)4...
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2010 11-30-com metrics-university-radio-show-22-podcast-powerpoint-slides-as-pdf-english-deutsch

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This slideshow for the webinar and podcast addresses three issues regarding social media marketing and ROI:

1 - Average revenue per user/customer or supporter
2 - Law of diminishing returns (Gesetz der abnehmenden Erträge)
3 - KISS principle – live by it

http://university.commetrics.com/?p=1110

Published in: Business, Technology
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2010 11-30-com metrics-university-radio-show-22-podcast-powerpoint-slides-as-pdf-english-deutsch

  1. 1. ComMetrics 2008_06_16 ComMetrics University Coffee Break Webinar Nr. 22 Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes 3 Tipps fuer Social Media Marketing ROI - 2011 3 tips for social media marketing and ROI: trends for 201 webinar video, slides & podcast at: http://university.commetrics.com/?p=869 Blog post http://commetrics.com/?p=11595 Presented by: http://My.ComMetrics.com - free blog benchmarking http://info.cytrap.eu/?p=134 social media trends 2011 http://info.cytrap.eu/?p=176 ComMetrics blog checklist 2011 Prof. Urs E. Gattiker , Ph.D.
  2. 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114 My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management, beat their competition, and close more business. 2010_11_30 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  3. 3. ComMetrics _ check out http://My.ComMetrics.com 2010_11_10 ComMetrics Blog Impact index: ==> http://howto.commetrics.com/?page_id=16 a composite index based on several mezzo indices including the ComMetrics Health Check, ComMetrics Footprint and more >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  4. 4. ComMetrics _An example – reach out to clients and target audience #1 how can we reach our target audience (e.g., clients) Challenge better Strategy: using new or social media to reach out 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  5. 5. ComMetrics _An example – reach out to clients and target audience #1 how can we reach our target audience (e.g., clients) Challenge better Strategy: using new or social media to reach out Solution useful content (links to recall notices by gov. agency) ===> reaches journalists, doctors, hospital admin, etc. sometimes a day without a tweet! Mo – Fri 9am – 4pm EST 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  6. 6. ComMetrics _My objective is: Have you walk away with a clear understanding how you can leverage social media marketing – Twitter, blog, Facebook, etc. - best for your company Best, talk to us – We can help http://university.commetrics.com/?p=869 2010_11_30 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  7. 7. ComMetrics _3 Why it matters – 3 gold nuggets for today 1 Average revenue per user/customer or supporter 2 Law of diminishing returns (Gesetz der abnehmenden Erträge) 3 KISS principle – live by it http://university.commetrics.com/?p=1110 2010_11_30 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  8. 8. ComMetrics - average .... per client , member, supplier, employee - average... donation, sale returns, request for more infos - control group - social media Facebook/Twitter/e-mail vs others 2010_11_30 _1 Average return per user or ARPU >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  9. 9. ComMetrics _2 Rule of diminishing returns - learning curve with social media marketing - posting on Twitter, Facebook, Xing discussion groups – where is the optimum === > return on investment - time spent vs. feedback, comments 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  10. 10. ComMetrics _3 KISS your client it is okay - we love our customers - if you do: you MUST make it a KISS experience 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  11. 11. ComMetrics _One last thing.... - Average-Return per User ARPU - watch the trends - rate of diminishing return – find yours now pls. - Keep it Simple Stupid – KISS your client http://commetrics.com/?p=11595 2010_11_30 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  12. 12. ComMetrics _One more thing 2010_11_30 Focus on client, KISS, etc. How to loose focus, KISS >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  13. 13. ComMetrics _One more thing 2010_11_30 Next webinar will be about: 2011 trendwatch webinar: Social media monitoring and ROI -- post 2010-12-05, webinar 2010-12-14 http://university.commetrics.com/?p=1094 2011 trends: Social media monitoring and ROI -- 2010-12-08 – blog post http://commetrics.com/?p=11250 Einfach e-mail an ComMetrics.University@gmail.com weitere Infos dann direkt via e-mail >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  14. 14. ComMetrics 2008_06_16 ComMetrics University Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk www.ComMetrics.com URL Coffee Break Webinar Nr. 22 Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes 3 Tipps fuer Social Media Marketing ROI - 2011 3 tips for social media marketing and ROI: trends for 201 webinar video, slides & podcast at: http://university.commetrics.com/?p=869 Blog post http://commetrics.com/?p=11595 Presented by: Prof. Urs E. Gattiker , Ph.D.

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