REVUP360: Paul Zapata - Dynamic Power of OOH Media

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REVUP360: Paul Zapata - Dynamic Power of OOH Media

  1. 1. Dynamic Power of OOH Media Paul Zapata Senior Key Account Manager
  2. 2. Who Is Paul? o o o 14 years of Out-of-Home experience Oversees local, regional & National accounts Clients include: o o o o o Chrysler AT&T McDonalds Chick-Fil-A Coors
  3. 3. What is Out-of-Home? o Advertising signage found outside of the home
  4. 4. 80% Out-of-Home advertising reaches 80% of consumers on an average day
  5. 5. The Value of Out-of-Home o Amplifies o o o Connects o o o Extends the reach & frequency Drives consumers into retail locations Reaches consumers as they travel to work, shop & play Promotes consumer interaction via digital displays Inspires o o Cannot be ignored, blocked or skipped Visual storytelling that maximizes creative impact
  6. 6. Artful Persuasion o o o o o o High-impact, creative platform 3D embellishments Interactive Immersive Impactful Memorable
  7. 7. Why Out-of-Home? o Innovative o o o Ubiquitous o o o Engaging Immersive Goes where most media can’t go Everywhere consumers are Impactful o o Delivers a disruptive and engaging consumer experience Drives awareness, engagement and transactions
  8. 8. Paul Zapata Senior Key Account Manager Lamar Advertising Company Pzapata@lamar.com

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