This is Color Line

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  • 6 skip 4 linjer 7 havner Ca 3.000 ansatte 4,5 mill passasjerer NOK 4,5 mrd omsetning
  • 10. desember 2004 døpte vi søsterskipet til Color Magic, M/S Color Fantasy her i Oslo og innledet første del av vår fremtidsrettede flåtefornyelse.
  • Her ser dere noen bilder fra dåp og jomfrucruise med Color Magic den 15. september i år. Arrangementet var en stor suksess, men over 1000 småbåter som fulgte skipet inn til Kiel og med 180 000 fremmøtte i byen. Den tyske skuespilleren Veronica Ferres var gudmor for skipet og A.ha holdt konsert for hele byen. Arrangementet ble direkteoverført på 6 tyske TV-kanaler og for øvrig dekket av et stort pressekorps både fra Norge og Tyskland.
  • This is Color Line

    1. 1. Color Line AS
    2. 2. Color Line is one of Europe’s leading companies in the field om short sea-shipping <ul><li>Comprised by: </li></ul><ul><li>dry cargo ship </li></ul><ul><li>gas tanker </li></ul><ul><li>bulk carrier </li></ul><ul><li>tanker </li></ul><ul><li>chemical ship </li></ul><ul><li>container ship </li></ul><ul><li>refrigerator ship </li></ul><ul><li>ro-ro vessel </li></ul><ul><li>passenger ship </li></ul>
    3. 3. Invested 7,5 billion NOK in new ships and concepts
    4. 4. Strategic reorganisation 2004: M/S Color Fantasy Oslo - Kiel 2007: M/S Color Magic Oslo - Kiel 2008: Super Speed 1 Kristiansand - Hirtshals 2008: Super Speed 2 Larvik - Hirtshals
    5. 5. 10 to 6 ships 6 to 4 lines 10 to 7 harbours Growth in both passengers and cargo 1000 fewer employees Increased productivity – prepared for a new time
    6. 6. <ul><li>6 ships </li></ul><ul><li>4 routes </li></ul><ul><li>7 harbours </li></ul><ul><li>Approx 3.000 employees </li></ul><ul><li>4,5 mill passengers </li></ul><ul><li>NOK 4,5 billion turnover </li></ul><ul><li>(appr. EURO 530 million) </li></ul>Color Line Oslo Sandefjord Strömstad Kiel Kristiansand Hirtshals Hamburg E39 Larvik Aarhus Aalborg E39 E18 E45
    7. 7. The world largest cruise ship with car decks Observation Lounge Spa & Fitness Center Tower Nightclub Fantasy Showlounge Color Conference Center Teens Plaza Sports & Burger Bar Aqualand Cosmopolitan Gourmet Oceanic A La Carte Tax Free Market Casino Grand Buffet Exhibition Center Golf Simulator <ul><li>Color Shop </li></ul><ul><li>Fashion Boutique </li></ul><ul><li>Perfume & Cosmetics </li></ul><ul><li>Childrens Playroom </li></ul><ul><li>Reception </li></ul>Fantasy Promenade <ul><li>Reception </li></ul><ul><li>Promenade Café </li></ul><ul><li>Mama Bella Pizza </li></ul><ul><li>Tapas Bar </li></ul><ul><li>Donkey Pub </li></ul>
    8. 8. <ul><ul><li>Christening ceremony Color Fantasy, Oslo Dec. 10th 2004 </li></ul></ul>
    9. 9. Christening Ceremony Color Magic, Kiel Sept. 15th 2007
    10. 10. Effective transport
    11. 11. SuperSpeed change an 109 year old tradition
    12. 12. Hirtshals Kristiansand 3 Timer 15 Minutter 3 Timer 45 Minutter Larvik Short and high frequent crossing
    13. 13. Effective ports and transportation roads are vital
    14. 14. <ul><li>Den maritime transportsektoren er en forutsetning for landbasert reiseliv. </li></ul><ul><li>Color Line er Norges største og et av Europas ledende cruise- og transportrederier, og knytter det europeiske kontinentet til Norge. </li></ul><ul><li>Color Line markedsfører norske attraksjoner internasjonalt, og det ligger et stort potensial for både kyst- og innlandsregionen i å dra langt større nytte av det økende antall reisende som utenlandsfergene generer. </li></ul>Color Line’s role and position Regjeringens reiselivsstrategi, ” Verdifulle opplevelser” 18. desember 2007
    15. 15. Color Line shall be Europe’s leading company in the fields of Cruise and Transport Color Lines vision
    16. 16. Environmental vision <ul><li>Replacing ships that are more than twenty years old on three-fourths of the company’s services is itself an important environmental benefit. </li></ul><ul><li>Does not discharge untreated sewage, refuse or food waste, and has entered into a voluntary agreement with the World Wildlife Fund. </li></ul><ul><li>Has concluded an agreement with the European Environmental Foundation Bellona. </li></ul><ul><li>Cooperates with the Norwegian maritime industry to achieve the vision of the Norwegian Shipowners’ Association of zero discharge of environmentally harmful substances to air and to water. </li></ul>
    17. 17. 1961: 54 212 passengers 2009: More than 1 million passengers Carried about 20 million passengers in 50 years Oslo-Kiel
    18. 18. Color Line: Well positioned in a forward-looking growth industry !

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