Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Travel loyalty in a digital age

With the continued advancement of digital technology, consumer behaviour is rapidly evolving and expectations in the main are getting higher. As a consequence, it’s never been more pressing to understand the needs and requirements of the modern-day, tech-savvy loyalty programme member.

To help with this, we surveyed 2,500 loyalty programme members across the globe to find out how these advancements have impacted member behaviour and we’ve produced a short SlideShare with ten of the most compelling findings.

  • Be the first to comment

Travel loyalty in a digital age

  1. 1. TRAVEL FOR THE TRAVEL DIGITAL AGE LOYALTY IN A 10 KEY INSIGHTS LOYALTY PROFESSIONAL TRAVEL LOYALTY IN A DIGITAL AGE
  2. 2. OVER THE PAST DECADE OR SO WE HAVE WITNESSED A DIGITAL TRANSFORMATION TAKE PLACE. WITH NEW TECHNOLOGY HELPING TO SHIFT THE DEMANDS OF THE MODERN-DAY CONSUMER, THE MODERN DAY LOYALTY PROGRAMME MEMBER. AND OF COURSE, A COLLINSON GROUP COMPANY1/15 TRAVEL LOYALTY IN A DIGITAL AGE
  3. 3. TO UNDERSTAND THIS MORE, WE SURVEYED 2,500 MEMBERS OF BOTH FINANCIAL AND TRAVEL LOYALTY PROGRAMMES. United Kingdom 750 United States 1,000 South-East Asia 500 THE MIDDLE EAST 250 A COLLINSON GROUP COMPANY2/15 TRAVEL LOYALTY IN A DIGITAL AGE
  4. 4. AND WE'VE SHORTLISTED TEN OF THE MOST INTERESTING TRAVEL RELATED STATS AND FACTS... A COLLINSON GROUP COMPANY3/15 TRAVEL LOYALTY IN A DIGITAL AGE
  5. 5. ENGAGE ONLINE 90% OF BOTH AIRLINE AND HOTEL MEMBERS ...PREFERRING TO ENGAGE 1ONLINE IS STILL THE PREFERENCE, WITH... THROUGH ONLINE CHANNELS. A COLLINSON GROUP COMPANY4/15 TRAVEL LOYALTY IN A DIGITAL AGE
  6. 6. MORE ENGAGEMENT OPTIONS, PLEASE 2INTERESTINGLY THOUGH... 66%OF BOTH AIRLINE AND HOTEL MEMBERS POINTS BOTH ONLINE AND IN-STORE. ...THOUGHT THAT IT WAS “IMPORTANT” OR “VERY IMPORTANT” FOR THEM TO BE ABLE TO UTILISE A COLLINSON GROUP COMPANY5/15 TRAVEL LOYALTY IN A DIGITAL AGE
  7. 7. EMBRACE THE FUTURE 3OF NEW TECHNOLOGY 78% OF AIRLINE AND 75%OF HOTEL HOTEL AIRLINE ...PROGRAMME MEMBERS BRANDS THAT ARE EARLY ADOPTERS TOLD US THEY PREFER AND DIGITAL PLATFORMS. A COLLINSON GROUP COMPANY6/15 TRAVEL LOYALTY IN A DIGITAL AGE
  8. 8. LOVE TO EARN ON EVERYDAY SPEND, ACCORDING TO... 47% OF HOTEL LOYALTY PROGRAMME MEMBERS 46%OF AIRLINE LOYALTY PROGRAMME MEMBERS. AND 4THE MOST VALUED FEATURE FOR LOYALTY PROGRAMME MEMBERS IS THE ABILITY TO EARN POINTS A COLLINSON GROUP COMPANY7/15 TRAVEL LOYALTY IN A DIGITAL AGE
  9. 9. THE WRONG LIFESTYLE WHEN ASKED IF THE REWARDS THEY 41%OF AIRLINE LOYALTY PROGRAMME MEMBERS AND LIFESTYLE AND HOBBIES, ONLY... RECEIVE ACCURATELY REFLECT THEIR ...SAID THEY DID. 5 45%OF HOTEL LOYALTY PROGRAMME MEMBERS A COLLINSON GROUP COMPANY8/15 TRAVEL LOYALTY IN A DIGITAL AGE
  10. 10. MORE REWARDS PLEASE MEMBERS ALSO REQUESTED MORE AND70%OF AIRLINE MEMBERS 67% OF HOTEL MEMBERS ...WANTING A WIDER RANGE OF OFFERS AND REWARDS. CHOICE IN THEIR PROGRAMMES, WITH... 6 A COLLINSON GROUP COMPANY9/15 TRAVEL LOYALTY IN A DIGITAL AGE
  11. 11. DO I KNOW YOU? MEMBERS WON’T DEAL WITH JUST ANYONE, WITH... 72%OF AIRLINE AND HOTEL MEMBERS ...STATING THAT DATA SECURITY IMPACTS THE BRANDS AND SERVICES THEY USE. 7 A COLLINSON GROUP COMPANY10/15 TRAVEL LOYALTY IN A DIGITAL AGE
  12. 12. FORMING A SOCIAL CONNECTION UAE US UAE US SEA UK SEA UK airline loyalty programmes hotel loyalty programmes 79% 35% 51% 16% 76% 36% 48% 17% Social media offers huge potential for loyalty programme providers, however there is a stark contrast in ‘followers’ across social channels by region. 8Percentage of airline loyalty members who follow an airline loyalty programme on social media Percentage of hotel loyalty members who follow a hotel loyalty programme on social media A COLLINSON GROUP COMPANY11/15 TRAVEL LOYALTY IN A DIGITAL AGE
  13. 13. NOT SO SETTING THE TREND THERE IS ROOM FOR MORE INNOVATION 41%OF AIRLINE PROGRAMME MEMBERS 42%OF HOTEL PROGRAMME MEMBERS AND ...BELIEVE THE INDUSTRY IN THE TRAVEL SECTOR AS A WHOLE AS JUST... TO BE "TRENDSETTERS". 9 A COLLINSON GROUP COMPANY12/15 TRAVEL LOYALTY IN A DIGITAL AGE
  14. 14. AND BURNING REALLY DOES DRIVE EARNING 67%OF AIRLINE MEMBERS 72% OF HOTEL MEMBERS AND ...WHO REDEEMED THEIR POINTS/MILES ON NON-CORE INVENTORY WENT ON TO BUY CORE-INVENTORY PRODUCTS WITH THE SAME BRAND. 10 A COLLINSON GROUP COMPANY13/15 TRAVEL LOYALTY IN A DIGITAL AGE
  15. 15. INTERESTED TO KNOW MORE? Collinsonlatitude.com C_Latitude #DigitalLoyalty More innovation, more connectivity, more choice: the demands of the modern-day programme member A COLLINSON GROUP COMPANY COMMERCE IN A DIGITAL AGE LOYALTY IN A DIGITAL AGE EBOOK BELOW... AT OUR NEW LOYALTY COMMERCE THEN PLEASE TAKE A LOOK A COLLINSON GROUP COMPANY14/15 TRAVEL LOYALTY IN A DIGITAL AGE More innovation, more connectivity, more choice: the demands of the modern-day programme member A COLLINSON GROUP COMPANY COMMERCE IN A DIGITAL AGE LOYALTY
  16. 16. INTERESTED TO KNOW MORE? And if you’d like to talk directly with one of the team, please email us on: Or, to share, please click on one of the links below: eBook@collinsonlatitude.com Collinsonlatitude.com C_Latitude #DigitalLoyalty A COLLINSON GROUP COMPANY15/15 TRAVEL LOYALTY IN A DIGITAL AGE

    Be the first to comment

    Login to see the comments

  • itayulianti

    Feb. 6, 2018

With the continued advancement of digital technology, consumer behaviour is rapidly evolving and expectations in the main are getting higher. As a consequence, it’s never been more pressing to understand the needs and requirements of the modern-day, tech-savvy loyalty programme member. To help with this, we surveyed 2,500 loyalty programme members across the globe to find out how these advancements have impacted member behaviour and we’ve produced a short SlideShare with ten of the most compelling findings.

Views

Total views

381

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

15

Shares

0

Comments

0

Likes

1

×