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Super-charged Social Media Analytics

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This session from Pubcon 2015 will take a deep dive into how you balance your social media engagement goals with the increasing pressure to show big business results from social media. You can expect to hear about KPIs such as acquisition, engagement and outcomes using social media diagnostic metrics. The result should leave you prepared to take your social media strategies to the next level – from conversations to conversions.

Published in: Social Media
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Super-charged Social Media Analytics

  1. 1. #pubcon | @simplymeK | @CollegisEdu Super-Charged Social Media Analytics: Defining Business Goals in an Engagement-Driven World #pubcon @simplymeK @CollegisEdu
  2. 2. #pubcon | @simplymeK | @CollegisEdu Social Media is about expression and connections
  3. 3. #pubcon | @simplymeK | @CollegisEdu Social Media has value beyond fun and games
  4. 4. #pubcon | @simplymeK | @CollegisEdu All platforms have diagnostic measurements we can use
  5. 5. #pubcon | @simplymeK | @CollegisEdu I want to advance my career. How will I pay for school? How will your institution support my Turning diagnostics into KPIs
  6. 6. #pubcon | @simplymeK | @CollegisEdu Cheat Sheet: Diagnostics to KPIs Applause Amplification Conversation Facebook • Post likes • Shares • Comments Twitter • Favorites • RTs • Mentions YouTube • Favorites • Shares • Comments Google+ • +1s • Shares • Comments Pinterest • Favorites • Repins • Comments
  7. 7. #pubcon | @simplymeK | @CollegisEdu Everyone loves me. Now what?
  8. 8. #pubcon | @simplymeK | @CollegisEdu How do I get to that pot of gold?
  9. 9. #pubcon | @simplymeK | @CollegisEdu Economic value is found in web traffic from social media
  10. 10. #pubcon | @simplymeK | @CollegisEdu Learn to love Google Analytics
  11. 11. #pubcon | @simplymeK | @CollegisEdu Build a dashboard that highlights your KPIs
  12. 12. #pubcon | @simplymeK | @CollegisEdu Metric tools: Work smarter, not harder
  13. 13. #pubcon | @simplymeK | @CollegisEdu Tools I LOVE!
  14. 14. #pubcon | @simplymeK | @CollegisEdu Cute ducks! Questions? Let’s Chat!
  15. 15. #pubcon | @simplymeK | @CollegisEdu THANK YOU! #pubcon @simplymeK @CollegisEdu

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