Get out from behind the stacks  Sharing health information with online communities
Your facilitators Colleen Young Kathy Kastner
“ I don’t know, but I can try to find out”  Fox, Susannah,  The Social Life of Health Information ,  The Pew Internet & Am...
People seek health info online <ul><li>80%  looked online for specific disease or treatment information. This translates t...
Facebook useage in Canada Breikss, Chris,  Mind Blowing Canadian Facebook Usage Statistics ,  6S Marketing, May 2011
Social networking is here to stay. And we think you should be there because… People will continue to learn and share about...
Health librarians
www.sharingstrength.ca/
Why do you want to engage with people online?
What tools do you have to reach people online?
Kathy’s  journey
www.foxepractice.com/healthcare-hashtags/
www.smich.ca
http://cyhealthcommunications.wordpress.com
Connect with us Kathy Kastner [email_address] @KathyKastner  Colleen Young [email_address] @colleen_young
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Get out from behind the stacks Sharing health information with online communities

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Presentation for Consumer Health Information Providers Interest Group (CHIPIG) on June 8, 2011

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  • Introductions from the room
  • Fox, Susannah, The Social Life of Health Information , The Pew Internet &amp; American Life Project, May 12, 2011 http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info/Summary-of-Findings/Section-1.aspx (accessed June 5, 2011) The internet has changed people’s relationships with information. Our data consistently show that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S. These findings are based on a national telephone survey conducted in August and September 2010 among 3,001 adults in the U.S. The complete methodology and results are appended to this report. The survey finds that, of the 74% of adults who use the internet: 80% of internet users have looked online for information about any of 15 health topics such as a specific disease or treatment. This translates to 59% of all adults. 34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog. 25% of internet users, or 19% of adults, have watched an online video about health or medical issues. 24% of internet users, or 18% of adults, have consulted online reviews of particular drugs or medical treatments. 18% of internet users, or 13% of adults, have gone online to find others who might have health concerns similar to theirs. 16% of internet users, or 12% of adults, have consulted online rankings or reviews of doctors or other providers. 15% of internet users, or 11% of adults, have consulted online rankings or reviews of hospitals or other medical facilities. Of those who use social network sites (62% of adult internet users, or 46% of all adults): 23% of social network site users, or 11% of adults, have followed their friends’ personal health experiences or updates on the site. 17% of social network site users, or 8% of adults, have used social networking sites to remember or memorialize other people who suffered from a certain health condition. 15% of social network site users, or 7% of adults, have gotten any health information on the sites.
  • http://www.foxepractice.com/healthcare-hashtags/
  • http://www.smich.ca/?page_id=12
  • Get out from behind the stacks Sharing health information with online communities

    1. 1. Get out from behind the stacks Sharing health information with online communities
    2. 2. Your facilitators Colleen Young Kathy Kastner
    3. 3. “ I don’t know, but I can try to find out” Fox, Susannah, The Social Life of Health Information , The Pew Internet & American Life Project, May 12, 2011 ̶ default setting for people with health questions
    4. 4. People seek health info online <ul><li>80% looked online for specific disease or treatment information. This translates to 59% of all adults . </li></ul><ul><li>34% read someone else’s commentary or experience about health or medical issues online. (25% of adults) </li></ul><ul><li>62% use social network sites. ( 46% of adults ) </li></ul><ul><li>15% of social network users have gotten health information via their networks. (7% of adults) </li></ul>Fox, Susannah, The Social Life of Health Information , The Pew Internet & American Life Project, May 12, 2011
    5. 5. Facebook useage in Canada Breikss, Chris, Mind Blowing Canadian Facebook Usage Statistics , 6S Marketing, May 2011
    6. 6. Social networking is here to stay. And we think you should be there because… People will continue to learn and share about their health online.
    7. 7. Health librarians
    8. 8. www.sharingstrength.ca/
    9. 9. Why do you want to engage with people online?
    10. 10. What tools do you have to reach people online?
    11. 11. Kathy’s journey
    12. 12. www.foxepractice.com/healthcare-hashtags/
    13. 13. www.smich.ca
    14. 14. http://cyhealthcommunications.wordpress.com
    15. 15. Connect with us Kathy Kastner [email_address] @KathyKastner Colleen Young [email_address] @colleen_young

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