WHAT YOU NEED TO KNOW
According to the FTC, the CAN-SPAM Act is a law that establishes
requirements for all commercial messages. This law applies to any
electronic mail message the primary purpose of which is the commercial
advertisement or promotion of a commercial product or service.
Facilitates an already
or updates a customer
on an ongoing transaction
Advertises or promotes
a commercial product
Commercial Content Relationship Content Other Content
Neither commercial nor
What kind of message are you sending?
Don't use false or misleading header information
Don't use deceptive subject lines
Identify the message as an ad
Tell recipients where you're located
Tell recipients how to opt out of receiving future emails
Honor opt-out requests promptly
Monitor what others are doing on your behalf
Do's & Don'ts
Want to know more? Visit FTC.GOV for more information
Penalties of up to $16,000 for each separate email in violation of the CAN
SPAM Act, so noncompliance can be costly for your business.
Luckily, following the rules is easy!