Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Powerup your Blog: 4 actions you can take right now to extend your blog’s reach

71 views

Published on

Learn how to extend your blog's reach in the series: How to Powerup your Blog: 4 actions you can take right now to extend your blog’s reach:

Action1: Powerup your blog structure
Action 2: Powerup your social media
Action 3: Powerup your headlines
Action 4: Powerup all channels - SlideShare

You can download the entire series from the WaterCopy website: www.watercopy.com

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to Powerup your Blog: 4 actions you can take right now to extend your blog’s reach

  1. 1. A primary benefit of a company blog is how it can help drive traffic to your website. But publishing consistently may not be generating the interest you were hoping for. How to Powerup your Blog Four actions you can take right now to extend your blog’s reach So, other than publishing quality content, consistently, how can you optimize your blog to extend your reach?
  2. 2. In 2018 the number of users on social media platforms grew to an estimated 2.6 billion. By 2021 it is expected to climb to 3 billion. -Statistica 2019
  3. 3. Powerup your blog structure.1 2 3 4 Powerup your social media. Powerup your headlines. Powerup other channels - SlideShare. INTRODUCTION This series, How to Powerup your Blog: Four actions you can take to extend your blog’s reach, describes four actions you can take right now to get more traffic to your blog:
  4. 4. A logical site structure will help organize your content so readers and search engines can find it. Start by using CATEGORIES and TAGS. ACTION 1: Powerup your blog structure CATEGORIES Use categories to group your content into ‘global’ segments. Base categories on your blog topics, which should tie in to your products and services. TAGS Hashtags are a word, or group of words after the # sign. Establish brand & campaign tags, trending tags, and content tags to further sort your content
  5. 5. The right profile    The right channel The right content At the right time ACTION 2: Powerup your social media Optimize your company profile with your URL, keywords, sharing, and backlinks Your market and the content you share will determine the channels you use. Infographics, images and video, tutorials and quizzes are popular on social media. Each channel has a ‘right’ time to share. Find the best time for you.
  6. 6. ACTION 3: Powerup your headlines TWO WINNING FORMULAS How-to posts: some of the most read, linked, and shared content online. Numbered lists: the human brain loves numbers because they place information in a logical order. FIRST THINGS FIRST Crafting a good headline should be the first step in writing a post. Start with the topic, think about what benefit you will provide to your readers, then start brainstorming headline ideas. KEYWORDS OR HUMANS Should headlines focus on SEO or on writing for humans? A great headline should speak in the language of the audience with keywords and be presented in a proven formula that catches human attention and offers value.
  7. 7. SlideShare A website that allows you to post content as a presentation. Your content is public, searchable, viewable, and even sharable! Increase brand awareness, expand your market reach, and drive traffic to your blog or website by publishing presentations. ACTION 4: Powerup other channels POWERUP YOUR SLIDESHARE PRESENTATION ❖ Develop a template that reflects your brand and use it! ❖ Write a compelling headline based on keywords ❖ SlideShare allows 20 tags – use as many as you need ❖ Provide a description that includes keywords and tags ❖ Imbed links into the presentation to up your SEO even more!
  8. 8. Powerup your blog structure.1 2 3 4 Powerup your social media. Powerup your headlines. Powerup other channels - SlideShare. CONCLUSION A company blog is a powerful tactic in a content marketing strategy. Posting quality content consistently is key to a blog’s success. But it’s not enough. In today’s marketing environment you will need to powerup your blog to get heard.
  9. 9. COLLEEN HANAHAN website: www.watercopy.com Expert and professional B2B content writing for the water and environmental industries email: cj@watercopy.com LinkedIn: www.linkedin.com/in/colleen-hanahan
  10. 10. Insert CTA Header Download the entire 4-part series as an article! FREE DOWNLOAD!

×