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How to Build Your Career via Social Networking
Social Media
for Insurance
Professionals
Presented by:
Colleen G. McCauley,...
Agenda
• Social Media
• LinkedIn, Twitter, Facebook, Google+, etc.
• Professional Use
• Profile Elements, Content, Sharing...
SOCIAL
» an informal social
gathering, especially
one organized by the
members of a
particular club or
group.
MEDIA
» the ...
Social Media (Web 2.0)
»Websites and other online means
of communication that are used
by large groups of people to share
...
Social Media is a
real-time, two-way
social gathering for
EVERYONE!
5
2-6
Social Media Landscape 2016
• Pictures
• Videos
• Music
• Links
• Slideshows
• Blogs
• Wikis
Which social
media platform(s)
should you use?
How to use them?
7
Platform Features are Blurring
8
Social Media Cheat Sheet (for Brands)
9
LinkedIn
» Digital Resume
» Headline &
Summary
» Featured Skills &
Endorsements
» Recommendations
 Give/Receive
» Accompl...
LinkedIn – What to Do
1. Write Article/Status (Twitter)
2. Join Groups (Discussion)
3. Search Alumni & Jobs
4. Connections...
Twitter
» Source for news/events
 Build/connect
» 140 characters or less
 photos/videos excluded
 Shortform/Abbreviatio...
Twitter Lingo
» @ = REPLY to user
 Direct except when
characters e.g. period
in front of “@”
» RT = RETWEET
 Post from a...
Twitter – What to Do
1. Follow profiles (individual/organization/business)
2. Thank followers for Following & Retweets
3. ...
Facebook & Google+
15
• Like/Follow profiles
(individual), and pages
(organization/business)
• Join Groups/Communities
• N...
Pinterest & Instagram
» Primarily Photos and Infographics
 Aesthetics
» Lack engagement and interaction
 IG Mobile
» Ins...
Other
» WordPress: blog
» YouTube: videos
» Behance: portfolio
» Skype: videoconferencing
» Industry-Specific (e.g. GreenI...
Other Cont’d
» Bitly: link (short URL) management platform
» Klout/Kred: measure your online impact
» Storify: create stor...
2-19
Social Media Landscape 2016
• Pictures
• Videos
• Music
• Links
• Slideshows
• Blogs
• Wikis
What should
you share on
social media?
20
Key Profile Elements - Photos
» Professional, career-
appropriate headshot
» Background/Cover
 Interest, profession,
busi...
Key Profile Elements - Words
» About, Summary, and Headline(s)
 Keywords
 Highlight Skills, Knowledge &
Experience
» Upd...
Create or Curate Content
»Story of your product/services,
personal, business, industry, etc.
»Something interesting you’ve...
Content Examples
» Questions
» Witty anecdotes
» Quotes
» Memes
» Videos
» Animated GIFs
» Infographics
» Presentations
24...
Find/Get Content Ideas
» Hashtag Search
 Twitter, Facebook,
Instagram, etc.
» Google Alerts
» Klout & Kred
» LinkedIn Pul...
Digital Sharecropping
26
Anyone can create
and share free
content, but it
effectively belongs
to the platform.
~Nicholas C...
How can you
network (build
relationships)
on social media?
27
Build Your Network
28
Who to connect?
What purpose?
The Tipping Point is that
magic moment when idea,
trend, or social beh...
BE SOCIAL!
» Talk, laugh, learn and
make positive
connections.
» Listen, respond
thoughtfully, and ask
questions or make
s...
30
SELLING
~ Colleen G. McCauley
31
Etiquette
» What you post will impact how others see you
 You are your brand!
» People connect with people!
 Personalize...
Etiquette cont’d
» Use privacy settings and lists to manage who can
view personal versus professional content
» Keep reall...
Don’t Feed or Be Internet Trolls!
» Use Humour Tactfully (light)
» Counter Fiction with Fact
» Don’t Join the Trolls
 i.e...
Learn to Love Networking
It's whether you feel dirty or clean
morally about networking or not
that matters more than how y...
A New Mantra For Networking...
"I'VE GOT A LOT
TO OFFER SO
BRING IT ON!"
36
https://hbr.org/2016/05/learn-to-love-networki...
Colleen G. McCauley
Personal Business
37
company/earth-to-business-marketing
@Earth2BizMrktg
info@earthtobusinessmarketing...
38
Thanks for attending!
What do you want to know?
Ask the Institute! You’ll find the answers to
questions our members ask...
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How to Build Your Career via Social Networking

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This presentation was developed for members of the Insurance Institute of Ontario – Southwestern Chapter as part of their "National Education Month" celebration in February 2017. The goal was to demonstrate how to build a professional (insurance) career via social networking for mentorship and education. Members were encouraged to create a respected brand online and help mentor the industry via tips, tools and resources to continue success in the industry.
Note: Hyperlinks have been added for to most of the images and some text further details on specific topics such as social media landscape, cheat sheets, internet trolls.

Published in: Career
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How to Build Your Career via Social Networking

  1. 1. How to Build Your Career via Social Networking Social Media for Insurance Professionals Presented by: Colleen G. McCauley, HonsBA Earth to Business Marketing February 23, 2017
  2. 2. Agenda • Social Media • LinkedIn, Twitter, Facebook, Google+, etc. • Professional Use • Profile Elements, Content, Sharing • Social Networking • Personal vs Professional, Etiquette, Trolls, Build Your Network 2
  3. 3. SOCIAL » an informal social gathering, especially one organized by the members of a particular club or group. MEDIA » the means of commun ication (radio, TV, newspaper, magazine) that reach or influence people widely 3
  4. 4. Social Media (Web 2.0) »Websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts. 4
  5. 5. Social Media is a real-time, two-way social gathering for EVERYONE! 5
  6. 6. 2-6 Social Media Landscape 2016 • Pictures • Videos • Music • Links • Slideshows • Blogs • Wikis
  7. 7. Which social media platform(s) should you use? How to use them? 7
  8. 8. Platform Features are Blurring 8
  9. 9. Social Media Cheat Sheet (for Brands) 9
  10. 10. LinkedIn » Digital Resume » Headline & Summary » Featured Skills & Endorsements » Recommendations  Give/Receive » Accomplishments » Volunteer Work 10 No special lingo
  11. 11. LinkedIn – What to Do 1. Write Article/Status (Twitter) 2. Join Groups (Discussion) 3. Search Alumni & Jobs 4. Connections-Connections 5. Search – Filters 11 New Features?
  12. 12. Twitter » Source for news/events  Build/connect » 140 characters or less  photos/videos excluded  Shortform/Abbreviations such as TY (Thank You) 12
  13. 13. Twitter Lingo » @ = REPLY to user  Direct except when characters e.g. period in front of “@” » RT = RETWEET  Post from another user » DM = Direct Message  Message a follower » # = Hashtag  Categorize/Group tweets 13
  14. 14. Twitter – What to Do 1. Follow profiles (individual/organization/business) 2. Thank followers for Following & Retweets 3. Join a Group Chat via hashtag  Tweetchats or Tweetups  Offline events 4. Trends (tailored) & Moments 14
  15. 15. Facebook & Google+ 15 • Like/Follow profiles (individual), and pages (organization/business) • Join Groups/Communities • Notes Fb • Collections G+ • Events • Sharing
  16. 16. Pinterest & Instagram » Primarily Photos and Infographics  Aesthetics » Lack engagement and interaction  IG Mobile » Inspiration source 16 Source: http://wersm.com/who-what-why-social-media-cheat-sheet-for-users/
  17. 17. Other » WordPress: blog » YouTube: videos » Behance: portfolio » Skype: videoconferencing » Industry-Specific (e.g. GreenITers Mobile) 17
  18. 18. Other Cont’d » Bitly: link (short URL) management platform » Klout/Kred: measure your online impact » Storify: create stories using social media » DropBox or Box: document sharing » Eventbrite: events » Webinars 18
  19. 19. 2-19 Social Media Landscape 2016 • Pictures • Videos • Music • Links • Slideshows • Blogs • Wikis
  20. 20. What should you share on social media? 20
  21. 21. Key Profile Elements - Photos » Professional, career- appropriate headshot » Background/Cover  Interest, profession, business, industry, etc. If it’s NOT a photo you’d display on your work desk, don’t display it online! 21
  22. 22. Key Profile Elements - Words » About, Summary, and Headline(s)  Keywords  Highlight Skills, Knowledge & Experience » Update periodically 22
  23. 23. Create or Curate Content »Story of your product/services, personal, business, industry, etc. »Something interesting you’ve read or seen  Always mention your source(s) 23
  24. 24. Content Examples » Questions » Witty anecdotes » Quotes » Memes » Videos » Animated GIFs » Infographics » Presentations 24 Be Visual & Human; Inform & Entertain
  25. 25. Find/Get Content Ideas » Hashtag Search  Twitter, Facebook, Instagram, etc. » Google Alerts » Klout & Kred » LinkedIn Pulse » Twitter #Discover » Information Databases  Magazine  Newspaper  Encyclopedia  Academic Journal Articles 25
  26. 26. Digital Sharecropping 26 Anyone can create and share free content, but it effectively belongs to the platform. ~Nicholas Carr © Innogage
  27. 27. How can you network (build relationships) on social media? 27
  28. 28. Build Your Network 28 Who to connect? What purpose? The Tipping Point is that magic moment when idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire.
  29. 29. BE SOCIAL! » Talk, laugh, learn and make positive connections. » Listen, respond thoughtfully, and ask questions or make statements » Use social cues you’ve learned from real-life socializing. » Be polite, pay a compliment, or tell something they would find interesting. 29
  30. 30. 30 SELLING ~ Colleen G. McCauley
  31. 31. 31
  32. 32. Etiquette » What you post will impact how others see you  You are your brand! » People connect with people!  Personalize direct messages » Too Professional = lower interaction » 2 personal accounts may be against use terms 32
  33. 33. Etiquette cont’d » Use privacy settings and lists to manage who can view personal versus professional content » Keep really personal issues offline: Anyone can see it eventually » Respectfully share your positions on certain topics and beliefs without appearing confrontational and exclusive 33
  34. 34. Don’t Feed or Be Internet Trolls! » Use Humour Tactfully (light) » Counter Fiction with Fact » Don’t Join the Trolls  i.e. poke fun at them Troll-Free Community 1. Actively monitor 2. Set Boundaries 3. Be Nice/Kind 34
  35. 35. Learn to Love Networking It's whether you feel dirty or clean morally about networking or not that matters more than how you are feeling about it. - Tiziana Casciaro Associate Professor of Organizational Behaviour and HR Management at the Rotman School of Management at the University of Toronto 35
  36. 36. A New Mantra For Networking... "I'VE GOT A LOT TO OFFER SO BRING IT ON!" 36 https://hbr.org/2016/05/learn-to-love-networking
  37. 37. Colleen G. McCauley Personal Business 37 company/earth-to-business-marketing @Earth2BizMrktg info@earthtobusinessmarketing.com (519) 870-9979 earthtobusinessmarketing www.earthtobusinessmarketing.com http://ca.linkedin.com/in/colleengmccauley @CGMcCauley colleen.g.mccauley +EarthtoBusinessMarketingLondon/+colleengmccauley BOARD: earth-to-business-marketingcolleengmccaule colleengmccauley.wordpress.com www.behance.net/ColleenGMcCauley
  38. 38. 38 Thanks for attending! What do you want to know? Ask the Institute! You’ll find the answers to questions our members ask the most. We want to help you make the most of your student experience and success. Please complete the evaluation

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