6. 6
Discover Social Outreach Calendar
13 Signs You’re The Matchmaker Of Your Friend Group
Thursday, September 22nd
Can You Match These Patterns To Their Names?
Tuesday, September 27th
7. 7
A How-To Guide For
Throwing Your First
Grown-Up Party
Draft For Approval
8. 8
11 Adorable Cat Pairs
Who Are Clearly The
Perfect Match
Draft For Approval
9. 9
Can We Guess Your
Biggest Time-Waster?
Draft For Approval
12. Video Distribution Strategy
Wave 1: Co-brand:
•Pre-launch Seeding Test of Caption, Video Title or a different video
cut.
•Full Launch After 2-3 Days. Build custom Discover Audience Pool.
Wave 2: DX’s to Launch: Re-target Discover Audience Pool.
FB DX: Gameshow
Wave 3: Instagram (K vs. B) & SnapChat to launch (K vs. B, Tappers,
Artists.
17. 10 U.S. Cities Where The Weather Is Perfect Year-Round (Re-Promoted)
http://www.buzzfeed.com/discovercard/us-cities-where-the-weather-is-perfect#.ltKrP9EAa
12 GIFs That Prove You Should Always Expect The Unexpected (Re-Promoted)
http://www.buzzfeed.com/discovercard/gifs-that-prove-you-should-expect-the-unexpected?b=1#.wirrzjNZpQ
14 Travel Hacks That Every Savvy Traveler Should Know (Re-Promoted)
http://www.buzzfeed.com/discovercard/travel-hacks-that-every-savvy-traveler-should-k
Is Your BFF Your Perfect Match? (Re-Promoted)
http://www.buzzfeed.com/discovercard/is-your-bff-your-perfect-match
*Premium Post
February Discover Posts
18. 14 Of The Most Unusual Hockey Traditions Ever To Exist (Re-Promoted)
http://www.buzzfeed.com/discovercard/the-most-unusual-hockey-traditions?b=1#.bhJNJQXeo
11 Signs You Were Definitely A Hockey Kid (Re-Promoted)
http://www.buzzfeed.com/discovercard/signs-you-definitely-grew-up-playing-in-a-hocke?b=1#.uuGqxpaVv
12 Reasons Your Favorite Companion Will Always Be You
https://www.buzzfeed.com/discovercard/reasons-your-favorite-companion-will-always-be-you?b=1
*Premium Post
April Discover Posts
19. People Share Their Funniest Competitive Moments From Childhood
https://www.buzzfeed.com/discovercard/people-share-their-funniest-competitive-moments-from-childho?b=1
11 Simple Changes That Will Make Your House Feel Like A Home
https://www.buzzfeed.com/discovercard/simple-changes-that-will-make-your-house-feel-like-a-home?b=1
*Premium Post
May Discover Posts
20. 15 Things People Who Actually Dislike Sleeping Know To Be True
https://www.buzzfeed.com/discovercard/things-people-who-actually-dislike-sleeping-know-to-be-tr?b=1
12 “Would You Rather” Questions For Anyone Who Loves A Challenge*
https://www.buzzfeed.com/discovercard/would-you-rather-questions-for-anyone-who-loves-a-challen?b=1
10 Signs You’re The Finance Wizard Of Your Friend Group
https://www.buzzfeed.com/discovercard/signs-youre-the-finance-wizard-of-your-friend-group?
b=1&utm_term=.vu4OLprRj#.aoDv2zwpa
*Premium Post
June Discover Posts
21. 14 Lessons You’ll Never Forget From Your Very First Job
https://www.buzzfeed.com/discovercard/lessons-youll-never-forget-from-your-very-firs?
b=1&utm_term=.dnJOELrKW#.peZgqAkbJ
14 Easy And Refreshing Desserts To Reward Yourself With This Summer
https://www.buzzfeed.com/discovercard/easy-and-refreshing-desserts-to-reward-yourself-with-this-su?b=1
11 Things That Would Happen If We Lived Dogs’ Lives
https://www.buzzfeed.com/discovercard/things-that-would-happen-if-we-lived-dogs-lives?
b=1&utm_term=.wtrwemRPlX#.yn0DKXnNgJ
People Share The Most Absurd Things They’ve Done For Their Job
https://www.buzzfeed.com/discovercard/people-share-the-most-absurd-things-theyve-done-for-their-jo?
b=1&utm_term=.ykqrkG0bdx#.hhnavgnD6r
14 Signs You And Your Pet Are The Perfect Match
https://www.buzzfeed.com/discovercard/signs-you-and-your-pet-are-the-perfect-match?
b=1&utm_term=.mqW39z61Ev#.gu5G5kB9pm
*Premium Post
August Discover Posts
22. 13 Signs You’re The Matchmaker Of Your Friend Group
https://www.buzzfeed.com/discovercard/signs-youre-the-matchmaker-of-your-friend-group?
b=1&utm_term=.ddW2AgXdGV#.rqodQgwXZn
Can You Match These Patterns To Their Names?*
https://www.buzzfeed.com/discovercard/can-you-match-these-patterns-to-their-names?
b=1&utm_term=.fuvweK7VBP#.oo0yXV42ZA
What Area Of Your Wedding Can You Save On?
https://www.buzzfeed.com/discovercard/what-area-of-your-wedding-can-you-save-on?
b=1&utm_term=.hjaAY91BB#.typP14ZOO
*Premium Post
September Discover Posts
