System</li></li></ul><li>Why do people buy in?<br />Why Firms Are Not…<br />Why Firms Are Going “Green”<br />Strategic Interests Supplier Performance Customer Satisfaction<br />Lack of Expertise. Lack of Incentives. Lack of Regulation???<br />
Keys to Success of Internal Buy-in<br /><ul><li>Internal Champions
Employee Anti-graft campaign restricting gifts to external, dinners, etc</li></li></ul><li>Win/ Lose Example<br />Shanghai EXPO<br /><ul><li>Like Olympics – considered a “common good” and requires lots of buy in
Line up on right/ walk on left</li></li></ul><li>Wal-Mart: Reduction of Packaging<br />October 2008 Announce Sustainability Revolution<br /><ul><li>Comprehensive effort across supply chain and stores
Alternative Energy, Transportation, Packaging, Recycling</li></ul>Not spontaneous. It was planned for years. Wal-Mart is Serious<br />Over 200 Associates who will:<br /> monitor factories, educates suppliers and buyers, and works with others in our industry to implement effective ethical sourcing programs.<br />2008 Wal-Mart Home Entertainment Design Challenge<br /><ul><li>Great design that attracts consumers.
Product innovation that reduces the environmental impact for its product category.
Packaging design that facilitates reuse and recycling, reduces waste, and reduces or eliminates the use of toxic materials. </li></ul>HP Reduces wins – reduces packaging 97%<br />Win/ Lose to Win/ Win<br />Breaking Barriers, Changing Habits, & Encouraging Change<br />
External Buy In<br />… Taking complexity up a notch<br />
Externals are Different than Internals<br /><ul><li>Champions Won’t do it
For big changes, it can only be done through executive to executive relationships
Driver will not be a single champion, but a common path to profit, sharing, markets, etc
Primary decision makers will have hidden agendas and may not be in position to make the call