COLLECTIVE IMAGINATION         2013                  ADIDAS HISTORY MANAGEMENT11th April 2013Susen FriedrichClaire Afford
1. History of adidas2. adidas History Management3. Services       HISTORY IS           ALL IN
HISTORY OF ADIDAS                    History Management   3
History Management   4
HISTORY OF ADIDAS     ADIDAS TODAY                    History Management   5
1. History of adidas2. adidas History Management3. Services       HISTORY IS           ALL IN
ADIDAS HISTORY MANAGEMENT                            History Management   7
ADIDAS HISTORY MANAGEMENTThe sport shoe museum (1979-1994)                                    History Management   8
ADIDAS HISTORYMANAGEMENTthe first archive (1998-2012)                                History Management   9
ADIDAS HISTORYMANAGEMENTThe new archive(since 2012)• 266 m²• 2,8k linear meters• 18 C°• 55% humidity                      ...
HISTORYMANAGEMENTTODAYWe have over 85,000objects:•   Apparel•   Catalogues•   Documents•   Footwear•   Hardware•   Images•...
1. History of adidas2. adidas History Management3. Services       HISTORY IS           ALL IN
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES   REQUEST TOOL (SINCE JULY 2012)                              History Management   14
SERVICES                                REQUEST                                TOOL (SINCE JULY 2012)• Support process• Sa...
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES                                                LOAN REQUESTS• Loan module used since 2010• More than 30 loan requ...
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES   WALK OF FAME (SINCE APRIL 2012)                              History Management   19
SERVICES            COMMUNICATION• History channel• Facebook• Twitter• Magazines• Sneaker blogs                       Hist...
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES      ADIDASARCHIVE (FEBRUARY 2013)           www.adidas-archive.org                                    History Ma...
TMS IS ALL INHISTORY.MANAGEMENT@ADIDAS.COM
Upcoming SlideShare
Loading in …5
×

Adidas History Management

1,623 views

Published on

Presented by Susen Friedrich, Adidas AG, Collection Manager, Footwear

Collection Manager, Susen Friedrich, presents a look into the Adidas collection's new archive rooms and TMS' influence on workflow since implementation in 2011.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,623
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Tinylittletown150k northofMunichShow Berlin Headquarters adidas
  • Adi dassler‘sresearchcollection in the 1920s was thestartofthearchivethatbecamehistorymanagement.Adi collected a vastarrayofshoes, some innovative andsomethatdidntwork out. He would send designersandtechnicianstohiscollectionforinspirationandtoseeiftheycouldsolveoldproblemswithnewtechnology.Adi showing guests his collection (passionate about his company).
  • Opening of sport shoe musuem (KätheDassler, 1979) and peak into exhibition.
  • KarlHeinz Lang, who worked with Adi, went looking for an old shoe in the adidas HQ. In a basement under the it department he found not just the shoe but adi’s whole collection. He moved it to Scheinfeld and built the first archive.
  • The historymanagementteambegan in 2008. Ithasnowgrownto 20 employees.The firstjobswereto bring structuretothecollectionandstarttocatalogue. Structurecollection, starttocatalogue …figues/ graphOur vast and rich collection forms our heritage. We are using this heritage for the benefit of our brand.Our collection consists of over 85.000 objects and is made up of the following categories. Archive move 2012 (video)
  • How TMS supportsourwork
  • Weanswerinternalandexternalrequestsabout adidas productsand adidas‘ history. Itcanbedownloadedfromour History Channel (see link list)
  • How TMS supportsourwork
  • Started in 2012 to save all requestsDifferent opportunities:Save answersOneprocess – no double work- Preparationfor FAQOverview Interesst
  • How TMS supportsourwork
  • Ourbrandexhibition, WalkofFame, opened in April 2012…
  • Weanswerinternalandexternalrequestsabout adidas productsand adidas‘ history. Itcanbedownloadedfromour History Channel (see link list)
  • How TMS supportsourwork
  • The adiadsArchive was launched in February 2013 (accessiblefromexternal).
  • Adidas History Management

    1. 1. COLLECTIVE IMAGINATION 2013 ADIDAS HISTORY MANAGEMENT11th April 2013Susen FriedrichClaire Afford
    2. 2. 1. History of adidas2. adidas History Management3. Services HISTORY IS ALL IN
    3. 3. HISTORY OF ADIDAS History Management 3
    4. 4. History Management 4
    5. 5. HISTORY OF ADIDAS ADIDAS TODAY History Management 5
    6. 6. 1. History of adidas2. adidas History Management3. Services HISTORY IS ALL IN
    7. 7. ADIDAS HISTORY MANAGEMENT History Management 7
    8. 8. ADIDAS HISTORY MANAGEMENTThe sport shoe museum (1979-1994) History Management 8
    9. 9. ADIDAS HISTORYMANAGEMENTthe first archive (1998-2012) History Management 9
    10. 10. ADIDAS HISTORYMANAGEMENTThe new archive(since 2012)• 266 m²• 2,8k linear meters• 18 C°• 55% humidity History Management 10
    11. 11. HISTORYMANAGEMENTTODAYWe have over 85,000objects:• Apparel• Catalogues• Documents• Footwear• Hardware• Images• Literature• Videos• Websites History Management 11
    12. 12. 1. History of adidas2. adidas History Management3. Services HISTORY IS ALL IN
    13. 13. SERVICESCatalogue Objects Research Walk of FameRequests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 13
    14. 14. SERVICES REQUEST TOOL (SINCE JULY 2012) History Management 14
    15. 15. SERVICES REQUEST TOOL (SINCE JULY 2012)• Support process• Saves questions and answers• Saves connected objects• Possibility to analyse• Answer via report History Management 15
    16. 16. SERVICESCatalogue Objects Research Walk of FameRequests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 16
    17. 17. SERVICES LOAN REQUESTS• Loan module used since 2010• More than 30 loan requests per year• External and internal exhibitions worldwide• Loan agreement History Management 17
    18. 18. SERVICESCatalogue Objects Research Walk of FameAnswer Requests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 18
    19. 19. SERVICES WALK OF FAME (SINCE APRIL 2012) History Management 19
    20. 20. SERVICES COMMUNICATION• History channel• Facebook• Twitter• Magazines• Sneaker blogs History Management 20
    21. 21. SERVICESCatalogue Objects Research Walk of FameAnswer Requests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 21
    22. 22. SERVICES ADIDASARCHIVE (FEBRUARY 2013) www.adidas-archive.org History Management 22
    23. 23. TMS IS ALL INHISTORY.MANAGEMENT@ADIDAS.COM

    ×