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COLLECTIVE IMAGINATION         2013                  ADIDAS HISTORY MANAGEMENT11th April 2013Susen FriedrichClaire Afford
1. History of adidas2. adidas History Management3. Services       HISTORY IS           ALL IN
HISTORY OF ADIDAS                    History Management   3
History Management   4
HISTORY OF ADIDAS     ADIDAS TODAY                    History Management   5
1. History of adidas2. adidas History Management3. Services       HISTORY IS           ALL IN
ADIDAS HISTORY MANAGEMENT                            History Management   7
ADIDAS HISTORY MANAGEMENTThe sport shoe museum (1979-1994)                                    History Management   8
ADIDAS HISTORYMANAGEMENTthe first archive (1998-2012)                                History Management   9
ADIDAS HISTORYMANAGEMENTThe new archive(since 2012)• 266 m²• 2,8k linear meters• 18 C°• 55% humidity                      ...
HISTORYMANAGEMENTTODAYWe have over 85,000objects:•   Apparel•   Catalogues•   Documents•   Footwear•   Hardware•   Images•...
1. History of adidas2. adidas History Management3. Services       HISTORY IS           ALL IN
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES   REQUEST TOOL (SINCE JULY 2012)                              History Management   14
SERVICES                                REQUEST                                TOOL (SINCE JULY 2012)• Support process• Sa...
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES                                                LOAN REQUESTS• Loan module used since 2010• More than 30 loan requ...
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES   WALK OF FAME (SINCE APRIL 2012)                              History Management   19
SERVICES            COMMUNICATION• History channel• Facebook• Twitter• Magazines• Sneaker blogs                       Hist...
SERVICESCatalogue Objects                                      Research                                                   ...
SERVICES      ADIDASARCHIVE (FEBRUARY 2013)           www.adidas-archive.org                                    History Ma...
TMS IS ALL INHISTORY.MANAGEMENT@ADIDAS.COM
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Adidas History Management

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Presented by Susen Friedrich, Adidas AG, Collection Manager, Footwear

Collection Manager, Susen Friedrich, presents a look into the Adidas collection's new archive rooms and TMS' influence on workflow since implementation in 2011.

Published in: Business
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Adidas History Management

  1. 1. COLLECTIVE IMAGINATION 2013 ADIDAS HISTORY MANAGEMENT11th April 2013Susen FriedrichClaire Afford
  2. 2. 1. History of adidas2. adidas History Management3. Services HISTORY IS ALL IN
  3. 3. HISTORY OF ADIDAS History Management 3
  4. 4. History Management 4
  5. 5. HISTORY OF ADIDAS ADIDAS TODAY History Management 5
  6. 6. 1. History of adidas2. adidas History Management3. Services HISTORY IS ALL IN
  7. 7. ADIDAS HISTORY MANAGEMENT History Management 7
  8. 8. ADIDAS HISTORY MANAGEMENTThe sport shoe museum (1979-1994) History Management 8
  9. 9. ADIDAS HISTORYMANAGEMENTthe first archive (1998-2012) History Management 9
  10. 10. ADIDAS HISTORYMANAGEMENTThe new archive(since 2012)• 266 m²• 2,8k linear meters• 18 C°• 55% humidity History Management 10
  11. 11. HISTORYMANAGEMENTTODAYWe have over 85,000objects:• Apparel• Catalogues• Documents• Footwear• Hardware• Images• Literature• Videos• Websites History Management 11
  12. 12. 1. History of adidas2. adidas History Management3. Services HISTORY IS ALL IN
  13. 13. SERVICESCatalogue Objects Research Walk of FameRequests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 13
  14. 14. SERVICES REQUEST TOOL (SINCE JULY 2012) History Management 14
  15. 15. SERVICES REQUEST TOOL (SINCE JULY 2012)• Support process• Saves questions and answers• Saves connected objects• Possibility to analyse• Answer via report History Management 15
  16. 16. SERVICESCatalogue Objects Research Walk of FameRequests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 16
  17. 17. SERVICES LOAN REQUESTS• Loan module used since 2010• More than 30 loan requests per year• External and internal exhibitions worldwide• Loan agreement History Management 17
  18. 18. SERVICESCatalogue Objects Research Walk of FameAnswer Requests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 18
  19. 19. SERVICES WALK OF FAME (SINCE APRIL 2012) History Management 19
  20. 20. SERVICES COMMUNICATION• History channel• Facebook• Twitter• Magazines• Sneaker blogs History Management 20
  21. 21. SERVICESCatalogue Objects Research Walk of FameAnswer Requests CommunicationHandle Loan Requests archiveSearch adidasArchive History Management 21
  22. 22. SERVICES ADIDASARCHIVE (FEBRUARY 2013) www.adidas-archive.org History Management 22
  23. 23. TMS IS ALL INHISTORY.MANAGEMENT@ADIDAS.COM

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