LinkedIn Confidential ©2013 All Rights ReservedTransforming the way the world worksJonathan GaskellSenior Relationship Man...
Our Mission.Connect the world’s professionals to makethem more productive and successful
EverywhereWork wherever ourmembers workInsightsBe great at whatyou doIdentityConnect, find, andbe found
What does this mean for businesses?
HireThe best talent inthe marketSellBuild long termrelationships withclientsMarketIncrease your brandawareness
6232m+Registered members asof May, 20133M+Australia17M+India 4M+SE Asia6M+Canada70M+USA10M+BrazilEuropeAmericas34M+APAC39M...
7= Linkedin OfficeDeutscheRomânItalianoFrançaisEspanõlČeskáRepublikaDutchSwedishPolskiTürkçePortuguêsBahasaIndonesiaBahasa...
HireEngage the world’s best passive talent
Talentpowers everything you do.
The very best candidates are happily employed
There are fundamental differences between active and passivecandidatesActive Candidate- Ready to apply online- Searching f...
LinkedIn Confidential ©2013 All Rights Reserved 12What are these professionals doing on LinkedIn
The Best Consultancies Need the Best Talent13100,668Recruiters in the UK are on LinkedIn170,356Number of people that follo...
Employee Departing to… Employees Hired from…Connecting Talent with Opportunity at Massive ScaleChanging the game with insi...
MarketEngage most effectivelywith professionals
We can compare your reach and engagement vs. peersLinkedIn Confidential ©2012 All Rights Reserved 16Employer ofchoiceWeake...
It all starts with your presence on LinkedInYour chance to showcase your Talent and your CompanyYour Employee’s Profiles- ...
Talented professionals are connecting with your companyProfiles visited by…members per monthNote: employee profile viewers...
Your target talent is networking with your employeesNote: number of professionals visiting reflects unique members visitin...
Build a community: Engage, analyse, optimizeEstablishCompanyPresence• Company Page• GroupsAnalyse &Optimise• Brand Reach• ...
21Engage with Professionals Actively Following your Company61%Of members are more likely to shareinformation as a result o...
SellBuild trust with clients
Build trust and develop long term relationshipswith clientsDevelop(Client Mapping)Retain(Delivery & Results)Acquire(Inboun...
Case Studies©2013 LinkedIn Corporation. All Rights Reserved. 24
Hire: Astralis25Challenge: Source executive level niche candidates, notcurrently looking for new opportunitiesSolution: Co...
Market – Stott and May26Challenge: Increase brand awareness in the marketSolution: Used LinkedIn media solutions to drivef...
Sell - Emerald Technology27Challenge: Business Development in New MarketsSolution: Set up a LinkedIn Group to revealuntapp...
Transforming the way the world works.
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Jonathan Gaskell: 'LinkedIn: Transforming the way the world works' (in recruitment)

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'LinkedIn: Transforming the way the world works'. A talk given by Jonathan Gaskell of LinkedIn at the Recruitment Technology Showcase, June 2013.

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Jonathan Gaskell: 'LinkedIn: Transforming the way the world works' (in recruitment)

  1. 1. LinkedIn Confidential ©2013 All Rights ReservedTransforming the way the world worksJonathan GaskellSenior Relationship ManagerLinkedIn
  2. 2. Our Mission.Connect the world’s professionals to makethem more productive and successful
  3. 3. EverywhereWork wherever ourmembers workInsightsBe great at whatyou doIdentityConnect, find, andbe found
  4. 4. What does this mean for businesses?
  5. 5. HireThe best talent inthe marketSellBuild long termrelationships withclientsMarketIncrease your brandawareness
  6. 6. 6232m+Registered members asof May, 20133M+Australia17M+India 4M+SE Asia6M+Canada70M+USA10M+BrazilEuropeAmericas34M+APAC39M+80M+2M+DACH3M+Italy4M+France3M+Spain3M+NL13M+UK200+Countries and territories63%Of LinkedIn members areoutside of the USLinkedIn’s global footprint is expandingEMEA50M+UAE1M+1M+Sweden
  7. 7. 7= Linkedin OfficeDeutscheRomânItalianoFrançaisEspanõlČeskáRepublikaDutchSwedishPolskiTürkçePortuguêsBahasaIndonesiaBahasa Malaysia한국의日本語русскийEnglish19Languages26OfficesDanskNorskLinkedIn’s footprint is global
  8. 8. HireEngage the world’s best passive talent
  9. 9. Talentpowers everything you do.
  10. 10. The very best candidates are happily employed
  11. 11. There are fundamental differences between active and passivecandidatesActive Candidate- Ready to apply online- Searching for opportunities- Responds quickly- Accepts best job offered nowPassive Candidates- Do not have a current CV- May listen to opportunities- Seek additional information- Will move for the right job
  12. 12. LinkedIn Confidential ©2013 All Rights Reserved 12What are these professionals doing on LinkedIn
  13. 13. The Best Consultancies Need the Best Talent13100,668Recruiters in the UK are on LinkedIn170,356Number of people that follow the most followedrecruitment consultancy on LinkedIn (Hays)4,500Groups are dedicated to recruitment best practice & networking
  14. 14. Employee Departing to… Employees Hired from…Connecting Talent with Opportunity at Massive ScaleChanging the game with insights2851741981101411748519711373‘Dummy data’ Talent Flows of LinkedIn Members: Q3 2011 – Q2 2012Is your company leading the ‘race for talent’?
  15. 15. MarketEngage most effectivelywith professionals
  16. 16. We can compare your reach and engagement vs. peersLinkedIn Confidential ©2012 All Rights Reserved 16Employer ofchoiceWeaker employerbrand101Peers:• Hays• Huxley Associates• Majenta Solutions• Montash• Origin Legal Ltd• ProgressiveRecruitment• Harvey Nash• Real Staffing Group• Vertical ITof
  17. 17. It all starts with your presence on LinkedInYour chance to showcase your Talent and your CompanyYour Employee’s Profiles- The first thing potential candidates see- Daily contact with your clientsYour Company Pages- Promote your expertise- Showcase live rolesYour Followers- Build trusted relationships with awider network- Engage potential clients & candidates
  18. 18. Talented professionals are connecting with your companyProfiles visited by…members per monthNote: employee profile viewers and company page viewers reflect unique members visitingEmployees on LinkedIn4,208Missed opportunity to influence these professionalsCompany pageVisited by…members per month584~4518
  19. 19. Your target talent is networking with your employeesNote: number of professionals visiting reflects unique members visiting your employees profiles4,208 professionals visit your employees’profile pages every monthTop job functions Top viewer companies©2013 LinkedIn Corporation. All Rights Reserved.19
  20. 20. Build a community: Engage, analyse, optimizeEstablishCompanyPresence• Company Page• GroupsAnalyse &Optimise• Brand Reach• Company FollowersAttractAudience• Work With Ads• Follow Us Ads• LinkedIn APIEngage inConversation• Post CompanyStatus Updates• Share content viaemployee networks
  21. 21. 21Engage with Professionals Actively Following your Company61%Of members are more likely to shareinformation as a result of following acompany79%of members are interested injob opportunities fromcompanies they are followingSources: 1. Internal LinkedIn data, October 2012;378%More Likely to accept an InMail
  22. 22. SellBuild trust with clients
  23. 23. Build trust and develop long term relationshipswith clientsDevelop(Client Mapping)Retain(Delivery & Results)Acquire(Inbound & Outbound)
  24. 24. Case Studies©2013 LinkedIn Corporation. All Rights Reserved. 24
  25. 25. Hire: Astralis25Challenge: Source executive level niche candidates, notcurrently looking for new opportunitiesSolution: Combine LinkedIn’s network & advanced searchfunctions with recruiter expertise & receive responses to50% of InMails sent• LinkedIn Talent solutions paid for itself within six weeks• Accelerated time-to-hire by as much as 50%• Reduced advertising spend on traditional job boards• Almost one third of revenue generated from utilising LinkedIn solutions“Very few recruitment companies take full advantage of LinkedIn. For us, it’s a valuable businesstool.”– Mark Knapper, Managing Director, Astralis
  26. 26. Market – Stott and May26Challenge: Increase brand awareness in the marketSolution: Used LinkedIn media solutions to drivefollowers and increase brand ambassadors• Combined media solutions to engage members at every touchpoint within LinkedIn• Increased followers by 10 x in the first 3 months of the campaign
  27. 27. Sell - Emerald Technology27Challenge: Business Development in New MarketsSolution: Set up a LinkedIn Group to revealuntapped talent pools in remote territories• Set up a LinkedIn Group – now at 13k members.• Reached connections beyond their network.• Kept up to date with latest news & insight on specific industry (indifferent countries)• Connected with and landed passive candidates via LinkedIn beforethey even began job hunting.– Ian Mullen, Executive Recruitment and Marketing Consultant, Emerald Technology‘The strongest thing that we found with LinkedIn is that we have access to a large network of people whotrust us a brand and ask questions and advice about the market in general, not necessarily in recruiting’
  28. 28. Transforming the way the world works.

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