This document summarizes tourism statistics and the performance of the Experience Bryan College Station (EBCS) bureau. Some key points: - The local tourism industry generated $584.6 million in travel spending and supported 7,204 jobs in 2018. - In fiscal year 2019, EBCS saw an 11.8% increase in leads and a 9% increase in definite bookings, outperforming conventions and sports. - From 2015 to 2019, room demand grew by 19.9% while room supply increased by 38%, resulting in higher occupancy rates and revenues for hotels. - The association market saw a large increase in leads and definite bookings for events over the past several years due to EBCS's focus on

1. Kindra Fry
President/CEO
Kindra@ExperienceBCS.com

2. LOCAL
TOURISM
INDUSTRY
$584.6 Million
Travel Spending
7,204
Travel Employment
(jobs)
$57.7 Million
Tax Receipts Generated
by Travel Spending
*Info from 2018 travelstats.com/impact

3. Benchmark Year
Marketing Restructure
Website Enhancements
Sponsorship Opportunities
HOT Grant Growth
FY19 Highlights

4. EBCS
PERFORMANCE
FY19 YOY Leads Lead RN
Definite
Bookings Definite RN
EBCS 11.8% 8.1% 9.0% 20.8%
Conventions 21.5% 26.1% 18.1% 39.3%
Sports -1.0% -3.1% -4.8% 4.3%
PERCENTAGE CHANGE YEAR OVER YEAR

5. DEMAND, SUPPLY,
REVENUE
970,366
932,074
1,000,599
1,118,102
1,163,102
1,537,341
1,591,895
1,674,689
1,970,031
2,122,409
$102.2M
$96.5M
$101.7M
$114.7M $116.0M
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
0
500,000
1,000,000
1,500,000
2,000,000
FY15 FY16 FY17 FY18 FY19
REVENUE($M)
ROOMNIGHTS
Demand/Supply/Revenue - Fiscal Year
Demand Supply Revenue ($M)
*Data from Smith Travel Research
Fiscal Year Supply Demand
FY15-FY16 3.5% -4.1%
FY16-FY17 5.2% 7.4%
FY17-FY18 17.6% 11.7%
FY18-FY19 7.7% 4.0%
FY15-FY19 38.0% 19.9%

6. ADR, REVPAR, OCC
$105.28 $103.58 $101.65 $102.57
$99.72
$66.45
$60.65 $60.73
$58.21
$54.65
63.1%
58.6%
59.7%
56.8%
54.8%
50.0%
52.0%
54.0%
56.0%
58.0%
60.0%
62.0%
64.0%
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
FY15 FY16 FY17 FY18 FY19
OCCUPANCY
ROOMNIGHTS
ADR/RevPar/Occupancy - Fiscal Year
ADR RevPAR Occupancy Rate
*Data from Smith Travel Research

7. Industry Professional Organizations
Sales Calls/Client Events
Social, Military, EDUCATION, RELIGIOUS,
Fraternal (SMERF) Market Focus
Associations Market Focus
CONVENTIONS/GROUP
SALES

8. ASSOCIATION MARKET
LEAD PROGRESSION
0
10
20
30
40
50
60
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
-
2,500
5,000
7,500
10,000
12,500
15,000
17,500
20,000
Association Leads - Fiscal Year
Leads Room Nights Linear (Leads) Linear (Room Nights)

9. ASSOCIATION MARKET
DEFINITE BOOKING
PROGRESSION
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
0
5
10
15
20
25
30
35
40
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
Association Bookings - Fiscal Year
Definite Room Nights Linear (Definite) Linear (Room Nights)

10. Event Retention
National Events
Creating/Owning Events
Website Enhancements
BCS SPORTS +
EVENTS

11. Marketing Department Structure
~60% Digital ~40% Traditional
Digital Media
Traditional Media
MARKETING &
ADVERTISING

12. For more information contact:
Experience Bryan College Station
www.ExperienceBCS.com