Are you making the most of Twitter Cards?


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Are you making the most of Twitter Cards? This article gives a brief overview of the power of Twitter Cards, an underused feature from Twitter that helps businesses spread their brand and services more effectively through richer content. Original article can be read in full here:

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Are you making the most of Twitter Cards?

  1. 1. Sign in to your Smart Insights account, or sign up. Actionable Marketing Advice About Home Start here Our Experts Strategy Training Tactics Consulting Contact Member resources Blog Are you making the most of Twitter Cards? November 29, 2013. 5 comments Quick Guide: Twitter Marketing 13 Send Tweet Ask a question Free downloads Statistics Expert advice for social media marketing Social media marketing strategy guide Guest Expert Like Search Hundreds of Practical Articles 38 8 Share 15 Free social media plan outline Smarter Facebook marketing A briefing and examples of how to use Twitter Cards to boost leads and sales guide MEMBERSHIP With the recent Initial Public Offering (IPO) of Twitter on the New York Stock Exchange, there has been a great deal of attention on the micro-blogging site and how it plans to increase its profitability (likely through advertising) to satisfy hungry investors. Although there has been much publicity regarding the company’s recent move to preview images directly within a timeline feed (seemingly a move to court advertisers who can push their brands more), the introduction of ‘Twitter Cards’ in June 2012 seems to have gone almost unnoticed and still represents a missed opportunity for brands and bloggers alike who are yet to take advantage of them. Twitter cards The power of Twitter cards cannot be overstated. Twitter says: ;They make it possible for you to attach media experiences to Tweets that link to your content… and help you richly represent your content within Tweets across the web and on mobile devices’. But what does this mean for brands using Twitter as a platform to boost business? Put simply, Twitter Cards can help drive more traffic to your site and provide businesses with a new tool to effectively market their site and services. Amazon make good use of this by using the Twitter ‘Summary Card’ type to allow users to share information on the product they have just bought. Without using Twitter Card mark-up, the tweet looks like this: Connect and share We love to share and discuss the developments that matter in digital marketing However, share what you’ve bought on Amazon and the tweet looks like this in a follower’s timeline: Feedback Form
  2. 2. Find us on Facebook Smart Insights Like Smart Insights We'd love to hear your views on #contentmarketing in return for free copy of our report on best practices: Please share... Thank you! Driving Content Marketing Success in 2014 - European Survey We would love for you to complete the following short survey - 6 at take no December it will3:25am longer than 5 minutes. The report, which we're creating in... Smart Insights 10,415 people like Smart Insights. This is a very smart move on Amazon’s part. Using the Twitter Summary Card means customer’s tweeting their purchase is effectively marketing Amazon’s products and services on its behalf, providing a picture of what they have bought along with a description of it and all without any extra effort being made. Twitter Gallery Cards Another good example of how Twitter Cards can be used for businesses are through the use of the Twitter Gallery Card which is particularly useful for companies who need to be able to convey visual information critical to their USP, service or products. Event Prop Hire use this card type well on their Christmas page to display examples of their rentable products: Free membership Basic membership includes free updates, Excel and Word marketing templates JOIN US
  3. 3. Anyone who tweets content from pages of your website that have been marked up with Twitter Card code will produce these media rich tweets and is just one way Twitter Cards can be used to boost your brand. They can be great for online brand development as their enhanced layout makes tweets more noticeable and engaging and this can help to improve click through rate (CTR) from a tweet on Twitter to a business’s website. What Type of Twitter Cards are Available? By adding just a few META tags to your web pages, Twitter users who tweet links to your site will have a ‘card’ containing additional content added to the Tweet that’s visible to all of their followers. The card makes their tweets expandable, allowing their content to be visible inline within Twitter. This also means you have control over how your content is presented on Twitter. You can try tweeting a card of each type to see what they look like using this preview tool I have created. There are eight card types that can be attached to Tweets: Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution. Summary Card with Large Image: Similar to a Summary Card, but offers the ability to prominently feature an image. Photo Card: A Tweet sized photo Card. Gallery Card: A Tweet Card geared toward highlighting a collection of photos. App Card: A Tweet Card for providing a profile of an application. App Installs and Deep-Linking: An extension to any Card that provides app download and deep linking. Player Card: A Tweet sized video/audio/media player Card. Product Card: A Tweet Card to better represent product content. Thanks to Colin Docherty for sharing his thoughts and opinions in this blog post. Colin is SEO Account Manager at Search Laboratory. The agency’s clients include ASOS, River Island and House of Fraser. You can connect with Colin on Google+. This entry was posted in Twitter Marketing. Bookmark the permalink. ← What’s New in Marketing? November 2013 The challenges of B2B Marketing in 2014 [Infographic] →
  4. 4. 3 comments 0 Join the discussion… Best Share Community Colin Docherty Colin Docherty • Login − 7 days ago Thanks Lenka, I totally agree, they are a great tool for increasing CTR. I think it's kinda cool how Twitter's advertising works although I'm still not sure how people will feel about it creeping more and more into their timelines. • Reply • Share › Lenka Istvanova Lenka Istvanova • − 8 days ago Great post, Colin I think Twitter cards are really useful and can have a positive impact on traffic. I really like them as they are similar to rich snippets in search results and as everyone knows schema mark-ups help increase CTR. • Reply • Share › Guest Guest − Lenka Istvanova • 7 days ago Thanks Lenka, I totally agree, they are a great tool for increasing CTR. I think it's kinda cool how Twitter's advertising works although I'm still not sure how people will feel about it creeping more and more into their timelines. • Reply • Share › Subscribe Subscribe Add Disqus to your site Add Disqus to your site Related questions and answers POPULAR MOST RECENT Facebook size guidelines and rules – what are they? and how can one keep updated one them? Anonymous said this about Social media marketing on 12.06.13 How do you create a Facebook app? marco ciofetta said this about Social media marketing on 13.06.13 Good free social management tools? Peter Sajjad said this about Social media marketing on 31.10.13 Are you likely to use the new Facebook Lookalike? Dave Chaffey said this about Social media marketing on 14.02.13 Monitoring across multilingual social media platforms John Allen said this about Social media marketing on 06.05.13 Advice A-Z Affiliate marketing Conversion rate optimisation (CRO) Google marketing updates Reputation management B2B Digital Marketing Strategy Customer engagement Google Analytics SEO strategy Campaign creative Digital marketing strategy Google Plus marketing Social CRM Competitor analysis & benchmarking Digital marketing software reviews Internet advertising Social media marketing Content marketing strategy Ecommerce strategy LinkedIn Marketing Twitter Marketing Customer engagement strategy Email communications strategy Marketplace analysis Web analytics strategy
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