Startups - Feel the
Blues of Customer
Acquisition in 2014
Karol Pokojowczyk from Colibri.io
Nobody said Customer
Acquisition should be
easy. You’ve taken the leap
and set up social business
accounts,
maybe even on Reddit,
HackerNews, Inbound.org,
GrowthHackers.com and
other niche channels
to create brand awareness,
encourage engagement
and stir up conversation
about your products and
services.
There’s a lot of guides how
to become a Social Media
Ninja, a SEO Guru, Growth
Hacker, etc.
You probably read those
and noticed that’s often just
a mumbo jumbo, sadly.
We tend to forget that
Social Media are a lot like
real life social networking.
Use a Real
Life as the
best example:
1. Don’t be Self-
Centered. No one
will ever love you
Your app is great, for sure.
But don’t make everything
you post about you or your
company.
You need to tailor your
posts and content to your
visitors.
People come to Social
Media networks to have
fun, connect with family
and friends.
So fit your business into
that experience.
2. Imagine Personas!
It’s easy to get around on a
party when you’re
extraverted. Good news is
that on Social Media
everybody is extraverted.
Do you have a buyer Persona
or a target customer/follower
identified?
If you don’t, get on that
ASAP.
If you do, that’s great! Keep
that person in mind every
time you post or tweet. What
would he or she be interested
in?
3. Stop With That
Selling
Don’t try to sell on social
networks. It’s a poor idea.
Your readers didn’t log onto
Facebook or Twitter to be
bombarded with sales or
marketing messages.
Just get closer, feel
the blues. Focus on
building relationships by
providing helpful
information and valuable
tips.
4. Don’t Forget Who
You are “Talking” to
Facebook may allow you to
post updates to your
friends only, but Twitter lets
your tweets be read by
everyone.
So always be aware that
while you may be posting
with specific Personas in
mind, everyone else can
read your message, too.
You don’t have to be shy,
it’s not the best strategy for
Social Media.
5. Get your Foot in
the Door!
A 2010 study conducted by
Microsoft found that 70%
of surveyed companies say
they had rejected potential
employees based o...
And a 2011 survey by
Kaplan Test Prep found
24% of responding
colleges had gone
to applicants’ social
networking profiles to learn
more about them, up from
10% in 2008.
In short, you could create
legitimate relationships on
Social Media that might
lead to a “foot in the
door”
you otherwise wouldn’t
have or a new customer
who wouldn’t have found
you otherwise.
Or it could do the opposite
if someone doesn’t
appreciate the messages
you are posting.
Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your g...
This article was originally
published on
GrowthHacker.am. Find out
more:
Startups - Feel the Blues of
Customer Acquisition...
Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO
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Startups - Feel the Blues of Customer Acquisition in 2014

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Startups - Feel the Blues of Customer Acquisition in 2014

  1. 1. Startups - Feel the Blues of Customer Acquisition in 2014 Karol Pokojowczyk from Colibri.io
  2. 2. Nobody said Customer Acquisition should be easy. You’ve taken the leap and set up social business accounts,
  3. 3. maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other niche channels
  4. 4. to create brand awareness, encourage engagement and stir up conversation about your products and services.
  5. 5. There’s a lot of guides how to become a Social Media Ninja, a SEO Guru, Growth Hacker, etc.
  6. 6. You probably read those and noticed that’s often just a mumbo jumbo, sadly.
  7. 7. We tend to forget that Social Media are a lot like real life social networking.
  8. 8. Use a Real Life as the best example:
  9. 9. 1. Don’t be Self- Centered. No one will ever love you
  10. 10. Your app is great, for sure. But don’t make everything you post about you or your company.
  11. 11. You need to tailor your posts and content to your visitors.
  12. 12. People come to Social Media networks to have fun, connect with family and friends.
  13. 13. So fit your business into that experience.
  14. 14. 2. Imagine Personas!
  15. 15. It’s easy to get around on a party when you’re extraverted. Good news is that on Social Media everybody is extraverted.
  16. 16. Do you have a buyer Persona or a target customer/follower identified?
  17. 17. If you don’t, get on that ASAP.
  18. 18. If you do, that’s great! Keep that person in mind every time you post or tweet. What would he or she be interested in?
  19. 19. 3. Stop With That Selling
  20. 20. Don’t try to sell on social networks. It’s a poor idea.
  21. 21. Your readers didn’t log onto Facebook or Twitter to be bombarded with sales or marketing messages.
  22. 22. Just get closer, feel the blues. Focus on building relationships by providing helpful information and valuable tips.
  23. 23. 4. Don’t Forget Who You are “Talking” to
  24. 24. Facebook may allow you to post updates to your friends only, but Twitter lets your tweets be read by everyone.
  25. 25. So always be aware that while you may be posting with specific Personas in mind, everyone else can read your message, too.
  26. 26. You don’t have to be shy, it’s not the best strategy for Social Media.
  27. 27. 5. Get your Foot in the Door!
  28. 28. A 2010 study conducted by Microsoft found that 70% of surveyed companies say they had rejected potential employees based on the content they found online.
  29. 29. And a 2011 survey by Kaplan Test Prep found 24% of responding colleges had gone
  30. 30. to applicants’ social networking profiles to learn more about them, up from 10% in 2008.
  31. 31. In short, you could create legitimate relationships on Social Media that might lead to a “foot in the door”
  32. 32. you otherwise wouldn’t have or a new customer who wouldn’t have found you otherwise.
  33. 33. Or it could do the opposite if someone doesn’t appreciate the messages you are posting.
  34. 34. Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  35. 35. This article was originally published on GrowthHacker.am. Find out more: Startups - Feel the Blues of Customer Acquisition in 2014
  36. 36. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO

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